Home Artificial Intelligence Picsart Review 2024 — Pricing, Features, Use Cases, and More
Noah Edis Tech Writer Author expertise
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In this Picsart review, we explore a reputable AI tool used by marketers and brand managers to help you, our readers, decide if it’s the best tool for you.

Having tested numerous other AI writer and image generation tools, we’re able to offer deep insight into how Picsart compares to rivals like Jasper, for example.

Here’s a detailed review of what we found most noteworthy during our testing, along with other information you’ll find handy when deciding whether to use Picsart.

Pros

  • AI writer is free
  • Generate three stickers, images, and logos daily
  • Generous template, shape, and sticker selection

Cons

  • Ads on mobile
  • No free video generation

Who is Picsart For? Key Use Cases

Visuals are effective at grabbing attention in advertising. Since Picsart provides the basic tools for photo and video editing for free, small businesses will find it most beneficial for their marketing and ad efforts.

But it’s not just small businesses that can leverage Picsart’s offerings. We found the platform could also be beneficial for various other use cases, including:

  • Student clubs or organizations looking to enhance their promotional materials
  • Brand managers needing quick visual edits on-the-go
  • Startup marketers looking to make a strong visual impact without breaking the bank
  • Event organizers seeking visually appealing content for their announcements and promotions

Anyone needing striking visuals for marketing purposes can find value in Picsart. But it doesn’t stop there. With the rise of content marketing, businesses also need engaging text content to attract audiences.

Picsart’s AI writer helps in this area, too. That said, we found it isn’t the best option for those with intensive image and video editing and animation needs.

Picsart Key Features

The Picsart online editing experience and features easily make it among the best free AI tools. Here are the main ones we found most noteworthy during our Picsart review:

AI Writer

Picsart’s AI writing tool is versatile and accessible for free (up to 20 daily uses). You can start from scratch and:

  • Generate various forms of text, like social media content or blog posts
  • Edit existing content by expanding, checking grammar, paraphrasing, and more
  • Have it assist in creative business writing tasks like creating slogans
Picsart’s AI Writer
A sample prompt with details on Picsart’s AI Writer

To maximize our testing, we started from scratch and were impressed. Within seconds, it produced a polished LinkedIn post complete with hashtags and emojis.

Picsart’s Editor
A sample LinkedIn post crafted using Picsart’s AI Writer

The Picsart AI writer’s editing functions set it apart. It’s like having several text-editing assistant apps in one place.

If you’re unsatisfied with the tone of your generated content, running it through the grammar checker and paraphraser tools can help adjust it to your liking.

The tool generates text in a matter of seconds and is especially accurate for general topics, making it ideal for blogs, short posts, social media content, descriptions, and reviews.

However, it may require more refinement for technical and in-depth subjects.

Editing Features

The Picsart editor offers a variety of basic video and photo editing features tailored for social media posts or corporate announcements.

For both photos and videos, Picsart lets you crop them and adjust the lighting and color. Meanwhile, you can also trim your videos and add transition effects.

Picsart’s image editor interface
Make basic lighting and color adjustments using Picsart

What we found most useful here were the crop templates suitable for various platforms like YouTube thumbnails and Instagram stories.

We also noticed the AI Style Transfer feature, which allows you to transfer styles from one photo to another.

Picsart’s video editor
Trim and crop videos using Picsart

However, it’s worth noting that advanced options within the Picsart AI photo editor, such as background remover, AI enhancer, and photo retouches, require a paid plan.

It’s also a pity that you can’t add audio files or music to videos without upgrading, but as with all free tools, limitations like these make the premium fee well worth it.

Image Generator

The Picsart AI Image Generator offers a straightforward image creation process. You simply describe what you want in text, and the tool generates images. It can take up to a minute but usually completes within a few seconds.

Initially, it provides four choices, which can be further edited using the image editor. One notable feature is the style selection capability. This lets you choose from various art styles, such as doodles or pop art.

Picsart’s image generator
Enter a prompt and select a style, and Picsart will generate an image for you

Furthermore, before generating images, you can pre-select framing or size. However, there’s a limit of three generated images per day. Despite this, we found the Picsart AI Image Generator impressive and user-friendly.

It’s a helpful tool for those who need to quickly create visuals but lack the time or skills to design from scratch.

Note that the output quality depends on the prompt. Simpler prompts result in better quality, and as with most AI generators, Picsart may produce inaccuracies if the prompt contains too much information.

Templates, Fonts, and Stickers

Picsart’s wealth of templates, fonts, and stickers stood out in our Picsart review. These are definitely the highlights of the freemium offerings. They’re especially beneficial for creating engaging announcements or posts.

Picsart’s available fonts
Add texts with Picsart fonts to the template you’ve chosen

Picsart caters to a variety of businesses or organizations, with templates for:

  • Clothing and apparel
  • Food and beverages
  • Travel services
  • Healthcare

Once you’ve chosen a template, you can easily enhance it with unique text using various styles available among Picsart fonts.

We also liked how the variety of Picsart stickers and shapes lets you add personality to your designs. However, the free version only lets you generate three stickers a day.

To elevate your content, try pairing these elements with Picsart’s video templates and AI-generated videos, which are available on the premium plans.

Saving money is one way to know if an AI tool is worth it, and for just $5/month, you can unlock all templates, videos, stock photos, stickers, and fonts—quite a deal if you ask us.

Logo Generator

While Picsart does offer a logo generator, it’s probably best suited for creating initial designs. So, if you’re working on your primary brand logo, you might find that you need to refine it later.

But here’s the good part: during our testing, we found that the Picsart stickers and fonts added extra flexibility and detail for crafting unique AI logos.

This approach might better capture the essence of your brand than relying solely on the built-in logo generator.

Picsart’s AI Logo Generator
Simply select a color, type in your business name, and choose your business type to have Picsart generate a logo for you

Remember, a well-crafted brand logo is crucial in establishing a strong online presence. It sets the tone for your brand identity, making you easily recognizable to your target audience.

Quicktools

Picsart’s Quicktools are designed for just that—quick tasks. We found them useful for editing pictures, cropping and trimming videos, and generating fonts and symbols.

Quicktools’ features
Access the AI Writer, converters, and other tools via Quicktools

The best part? There’s no need to create an account to access Quicktools; simply visit the website and use it. In addition to these core functions, Picsart offers these tools for creators:

  • Video, image, and PDF format converters
  • Color picker
  • Calendar maker

While we found these online features convenient, it would be even better if Quicktools was accessible via Picsart’s mobile app for creators who need to work on the go.

Despite this minor downside, Quicktools remains a valuable asset in Picsart’s suite of tools, especially for those needing quick fixes and edits.

Picsart AI Pricing Overview

While Picsart offers stellar freemium tools, its affordable paid plans elevate the platform’s capabilities even further. Here’s a breakdown of your options:

Picsart’s paid plans
Picsart Pro is the plan with the best value
Picsart Free Plan Details

The Free Plan includes a generous set of features, including:

  • Standard photo and video editing tools
  • Customizable dimensions
  • Images from the Picsart community

These make this plan optional for small businesses and startup marketers with minimal editing needs. Users also get a selection of design templates, fonts, stickers, and shapes.

You can also generate three images, logos, and stickers daily and use the AI Writer 20 times. However, it doesn’t sync between mobile and web apps, and it lacks face retouch options, and much of Picsart’s photo and video library.

Picsart Plus Plan Details

For a modest upgrade, Picsart Plus offers substantial benefits. With up to 5GB of cloud storage and the ability to sync projects across devices, it’s perfect for content creators.

With it, you can unleash your creativity with access to all design templates, fonts, stickers, and exclusive features like the QR Code Generator and AI Text Styles.

Daily perks include up to 10 image generations, 100 written copies, and 10 generated logos. Each month, you’ll also get three video generations and GIFs, plus AI video filters.

However, Picsart Plus doesn’t include other advanced features like AI-enhanced images, batch edits, and background removers.

Picsart Pro Plan Details

This plan includes all benefits from Picsart Plus but with a whopping 20GB of cloud storage and provision for up to 10 simultaneous sign-ins. It also unlocks a multitude of advanced features like:

  • One-step background and object removers
  • AI image enhancer
  • Custom fonts
  • Batch editing
  • Role management and in-project collaboration

Daily perks skyrocket with up to 50 (for each feature) image generations, sticker creations, logos, GIFs, and video generations.

Picsart Enterprise Plan Details

For larger entities, Picsart Enterprise is the ultimate package. It has all the benefits of the Pro plan and adds even more sophisticated features.

With this plan, you’ll get a fully configurable editing experience with Photo and Video Web Editor SDK. This means you can have your own branded or white-label solution.

There’s also access to prepaid and pay-as-you-go creative APIs, along with a dedicated account manager for personalized service.

Other Noteworthy Pricing Information

Picsart operates like most when it comes to cancellations. You simply navigate to the settings, find “Billing & Subscriptions,” and can cancel your subscription.

However, it’s important to note that once payment has been made, Picsart does not offer refunds.

In terms of pricing relative to competitors, Picsart holds its own quite well. Compared with monthly plans for other AI tools, such as Jasper ($39) or Artsmart ($16), Picsart emerges as a more affordable option.

Plus, it offers unique features like video generators and GIF creation, which aren’t available on Jasper or Artsmart. This makes Picsart a cost-effective choice, especially for those seeking a broad range of creative tools.

Is Picsart Easy to Use?

During our Picsart review, we explored the platform’s interface across multiple devices and found it relatively easy to navigate. Yet, while testing the web version, a few minor issues arose that are worth mentioning.

The primary concern was that searching for “Picsart” takes you directly to its editing interface. This could be slightly confusing if you’re looking for the AI Writer, which is accessible through their Quicktools website.

It might also be unclear which features are free or part of their premium plan; at times, clicking on certain tools triggers a message indicating that they’re premium features.

Picsart’s web interface
Access the basic image and video editing tools using Picsart’s website

Despite these small hiccups, the overall experience with Picsart’s web version was straightforward and user-friendly. The Quicktools and Picsart editors both feature a pleasing interface with intuitive buttons for easy navigation.

Picsart’s mobile app
Edit images and videos on the go using Picsart’s mobile app

Switching to mobile, we found that it mirrors all the features of the web-based Picsart editor. However, to access Quicktools on mobile, you have to open a separate browser.

While the mobile app clearly indicates which features fall under the premium category, we did find the full-screen ads somewhat intrusive during testing.

Still, regardless of these minor drawbacks, using Picsart across different platforms was a breeze. Its simplicity and straightforward design make it appealing to users of all skill levels, from beginners to seasoned designers.

Picsart vs Other Leading AI Tools

Looking for other apps like Picsart? It’s always good to compare options. Refer to the table below to see how it compares to other leading AI tools we’ve reviewed:

Top AI Tools Top Choice For Free Version Starting Price (Billed Annually) Standout Features
Picsart Small businesses $5/month – Quicktools with AI writer
– Free templates, fonts, stickers
– File converters
Jasper AI Copywriting $39/month – GPT-4 integration
– Plagiarism checker
– Jasper Recipes
Artsmart Image generation $16/month – Realistic AI images
– API
– Realistic character poses
GetIMG Turning images into videos $12/month – Multiple AI models
– AI Canvas
– DreamBooth

Picsart vs Canva: Which is Best?

When asked about a Picsart alternative, our art team said Canva comes to mind. Both platforms have their strengths and are designed to cater to different needs.

Canva is one of the top choices for creating logos or posters, but this advantage favors users with design expertise.

Meanwhile, if you’re a freelance marketer or small business owner looking to simplify and accelerate the execution of your marketing strategy, Picsart is ideal.

In the end, whether you choose Picsart or Canva depends on your specific requirements and expertise level. No matter which you choose, both platforms offer robust solutions to help elevate your visual content.

Picsart Reviews – What Are People Saying?

Beyond our hands-on experience, we searched online to see what others say about Picsart. We found many positive reviews on sites like G2 and TrustPilot that echoed our findings.

One common theme in these Picsart app reviews was how easy and straightforward both the web and mobile versions are to use. Many users praised its helpful features, which come free of charge, just as we did.

A Picsart review

However, just like in our testing phase, some reviewers mentioned finding the ads on the mobile app a bit disruptive when editing.

A Picsart review

Despite this minor drawback, the overall consensus from various reviews is that Picsart offers a user-friendly platform loaded with practical features.

Whether you use it for free or leverage its premium offerings, Picsart has proven to be a reliable tool for many users worldwide.

Other AI Guides From TechReport

Interested in further exploring the world of AI tools? Check out some of our other comprehensive guides:

Why Trust TechReport’s Reviews?

At TechReport, we take pride in delivering comprehensive and reliable reviews. Our evaluation of Picsart is based on hands-on experience; we’ve tested its features thoroughly, from the basic editing tools to the AI Writer.

Our review process doesn’t stop at our own testing, though. We supplement our findings with insights from other users gleaned from reputable sites like TrustPilot and G2. This helps us provide balanced and unbiased reviews.

Having explored numerous leading AI tools, we’re also well-versed in what to look for and can easily draw comparisons. We value your input as well, all constructive comments and feedback help shape our reviews.

How to Use Picsart – A Step-by-Step Guide

Here’s a quick guide on getting started with Picsart:

Step 1 — Register

Signing up is straightforward. You can either register via email or connect your Facebook, Apple, or Google account. It’s quick and hassle-free.

Picsart’s sign-up page
Sign up using your email address or do it by connecting your social accounts

Step 2 — Choose a Plan

Once registered, you’ll see the different plans. You can proceed with a free trial of the paid plans, which will take you to a payment page.

If you don’t want to continue with the plan after the trial period, cancel before it expires to avoid any unnecessary charges.

Picsart’s offerings show up upon signing up
Choose a plan, try a paid one, or continue using Picsart for free

Meanwhile, you can simply close the message and start editing if you don’t want to pay for anything yet.

Step 3 — Start Creating

Now comes the fun part. You have access to all of Picsart’s free features, including the image and video editor.

Start creating with Picsart
Start using Picsart’s editing tools either by selecting a template or uploading videos or images

You can start by uploading your own media or choose from a variety of templates and layouts suitable for your needs. And remember, whether you’ve signed up or not, you still have access to Picsart’s Quicktools.

This includes the AI writer, various converters, and quick photo editors. In our experience using Picsart, it’s clear that this platform is designed with user-friendliness in mind.

It makes free AI content generation enjoyable and straightforward for everyone. We’re certain you’ll enjoy it as much as we did.

The Verdict

While it’s packed with user-friendly features and a vast array of editing tools, Picsart’s suitability can still vary. It might not be the best choice for those needing advanced features like ad-free mobile experiences or free video generation.

However, Picsart could be a great choice for small businesses and startup marketers venturing into digital content creation. Its simplicity is perfect for those just starting out or with minimal design experience.

It offers free AI writer capabilities and the ability to generate stickers, images, and logos. Additionally, the generous selection of templates makes creating professional-looking content a breeze. To sum it up, give Picsart a try.

It’s packed with the essentials for beginners and small businesses and could become your go-to AI tool.

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Noah Edis Tech Writer

Noah Edis Tech Writer

Noah Edis is a technical content specialist and systems engineer with a wealth of experience in modern software. When he's not working, you can find him playing competitive dodgeball or programming.