Great question, Dustin! We updated our YouTube Shorts Statistics with the latest publicly available data.

Unfortunately, we couldn’t find any good data on the number of commercial vs. non-commercial YouTube Shorts, likely because there’s a chance it violates GDPR laws if it’s not properly anonymized – at least here in the EU.

What we know for sure is that media buying is at the top of marketers’ lists when it comes to advertising – it’s got great engagement and solid ROI. And with YouTube being one of the biggest social platforms, we expect the forecast to be heavily commercial with a touch of informational for the foreseeable future.

Our recommendation is to curate your YouTube feed as much as possible by only subscribing and tuning in to the channels you trust. This should, in theory, make sure the algorithm delivers the content you’d like to see.

Thank you for the comment and for being a reader, Dustin!
Vlad Melnic, Executive Editor @ Tech Report