60+ Webinar Statistics You Should Know in 2024

Why Trust Tech Report

Tech Report is one of the oldest hardware, news, and tech review sites on the internet. We write helpful technology guides, unbiased product reviews, and report on the latest tech and crypto news. We maintain editorial independence and consider content quality and factual accuracy to be non-negotiable.

After the global pandemic, many people had no choice but to find a way to work remotely using the Internet as their medium. This proved helpful as companies and brand owners continued conducting business with the help of video conferences and tagged webinars, which could be used for meetings, creating awareness of products and services, or training people on how to run a business.

Nine out of ten B2B professionals prefer webinars, and less than 50 live attendees are present in 83% of webinars. This article focuses on webinar statistics and what makes them proliferate. Fasten your seatbelt as we unfold intriguing facts about webinars you probably didn’t know about and how they can help your business or career.

Key Webinar Statistics

1. About 78% of brand owners use a specific Webinar platform and avoid video-based ones like YouTube and Vimeo.
2. The market size of global live Webinar software was around $428.5 million as of 2021 and is expected to surpass the $611.28 million mark by the end of 2028.
3. The platform has made its mark, with 91% of users acknowledging how it has made their business successful. We should point out that such good reviews have increased by 10% since 2019.
4. Webinars have become good for marketers; about 70% have combined their software with other automated marketing platforms.
5. Emails have proven to be the most effective way to promote the platform, among other methods of using webinars.
6. After-lunch-time has become the best time to launch the webinar.
7. People respond to webinars more on Wednesdays than on other days, with an engagement rate of 26%.
8. Weekends appear to have the lowest response to webinars, with a response rate between 1 to 2%.
9. About 60% of webinar users aim to turn their audience into loyal customers.
10. According to reports, 57% of brand owners have at least 50 people as an audience in a year.
11. Of the audience attending webinar seminars, 17% eventually signed up for the program.
12. It has proven to be the best way to generate high-quality leads; at least, that’s what 73% of brand owners and B2B traders think.
13. Emails are such an important tool on Webinars that about 60% of people who register on the platform do so through this medium.

Most Important Webinar Statistics

14. The platform is lucrative for brand owners, and the conversion rate (turning the audience into loyal clients) is as high as 51%. 

15. 60% of such programs are hosted to provide content for the audience from when they are curious to becoming ardent customers.

16. Programs from the platform focused on marketing attract people with an attendance record of 44%. 

17. Studies show that 95% of entrepreneurs see the platform as an important tool for their marketing plans. 

18. A survey by InfluNo shows that almost 90% of business owners acknowledge the platform is the best way to grow their business. 

19. Regarding managing their business platforms, 68% of brand owners prefer to do so in-house instead of outsourcing their content. 

20. About 20% of entrepreneurs use outsourced teams and in-house Webinars. 

21. While outsourcing, 9% of companies use external providers. 

22. Technology companies and SaaS host 26% of seminars on the platform.  

23. It’s interesting to know that nonprofit organizations, tourist platforms, and real estate make up less than 2% of businesses on Webinars. Still testing the waters. 

24. Consulting companies make up 11% of businesses on the platform. 

25. Brand owners who provide financial services contribute to 12% of seminars on the platform. 

26. Most seminars on webinars are commonly B2B marketing, and about 61% of business entities fall into this category. It stands for transactions between two business companies where one provides raw materials while the other buys them to create products to appeal to their target audience. 

27. About 73% of business entities that transact with other businesses admit that webinar is the best way to create quality leads with guaranteed responses from the audience.

Statistics on Webinar Schedules and Conversion Rates

28. Including on-demand videos has been found to increase sign-up rates by 43% and increase the audience’s attendance. 

29. 28% of brand owners expect to host between 6 and 10 seminars annually, while 15% look at 11 to 20, and 24% are between 21 and 50. About 5% expect to host between 51 and 100, while 9% target 100 and above. 

30. At least a seminar is hosted by 14% of businesses on the platform. 

31. Mornings have proven to be a lucrative time during the day for attracting attendance, with 93% of webinars becoming huge successes during that period. 

32. To be precise, between 10 and 11 am is the best time to host a seminar in the morning. 

33. The audience’s attention is at its best within 45 minutes, which 44% of the audience say is their preferred duration.

34. By default, 1 hour is the standard time a seminar should last.

35. A shorter period of 30 minutes is usually favored by 41% of consumers on the platform. 

36. Most people on the platform don’t like it when it is 1 hour and above, as only 10% of the audience would go for it. 

37. Also, most hate it when the seminar is very short. Only 5% of attendees love such brief programs.

38. For webinars that last up to 1 hour, 67% of potential clients eventually sign up. 

39. We were surprised that a shorter time frame of 30 minutes convinced only 8% of folks to sign up. 

40. 63% of the audience becomes active on the platform during seminars that discuss pharmaceutical points of view, despite most seminars in this category lasting only 20 minutes. 

41. The advertising genre on Webinars captures the interest of about 33% of the platform’s users. 

Statistics on Webinar Goals

42. Websites are used by 80% of marketers on B2B for registration. 

43. About 60% of companies emphasize retaining their customers as a top priority. 

44. 35% of business owners admitted their aim for such seminars is to promote their services and pique the interests of their audience. 

45. About 19% of brand owners say their motive is to get people involved in the program and loyal to the platform.  

46. 10% of companies use webinars to analyze their marketing efforts. 

47. Getting certified has become a strong motive for 5% of business owners operating on the platform. 

48. Marketers on B2B average raise business interests ranging from 500 to 1000 on Webner. 

49. 75% of people who use webinars do so to develop their business ideas on the platform. 

50. It’s fascinating that 31% of companies use the platform for onboarding schemes. 

51. 29% of brands are on the platform to create demand from their audience through marketing. 

52. About 8% are there for press events, while 10% are for internal meetings. 

53. As much as content is very important, about 32% of the audience acknowledge that a host that presents content excitingly and effectively keeps them engaged on the platform. 

54. On the importance of content, 38% of the audience say it’s the main reason they are on the platform in the first place. 

Statistics on Webinar Content

55. An important point is that 92% of people who attend Webinars say the question-and-answer sessions are highly useful to them. 

56. About 61% of brand owners create content used for marketing strategy as their reason for being on the Webinar platform. 

57. As a result of building content, webinars have become the ten most popular types of content for marketing purposes. 

58. The recommended number of pages for the registration form is 5 to 6. Please resist the temptation to exceed the number of pages with information, as this could have the opposite effect, making it an arduous task for people. 

59. Some producers on Webinar platforms are known to earn up to $85,000 in a year; at least, that’s what some are paid in Washington, DC. 

60. The lowest earnings for a producer are found in North Carolina, with $54,000 annually. 

61. People tend to sign up for seminars much earlier than expected, as much as eight days or more before webinar events. For instance, 26% sign up between 8 and 14 days before. Fifteen days and above are done by 28% of the audience. Surprisingly, shorter days from 1 to 7 are 35%, while a day before the seminar gets signed up by just 11%. 

62. It’s unsurprising that 25% of those who watch such seminars do so from their mobile devices, especially considering that, on average, regular Americans spend 3 hours on their smartphones.

63. We are sure you want to know the cost of hosting a seminar or webinar. It costs between $100 to $3,000. It all depends on your budget, but bear in mind that the higher the price, the more likely the content is to command people’s attention to engage.

Final Word 

From the facts presented so far, it is obvious that webinars have become a necessary tool for marketing, especially for the B2B type. Training exercises for in-house and external folks have become more convenient and cheaper than hosting such events face-to-face, which would require renting a hall, amongst other things. So, if you are interested in growing a business idea or adopting a new meeting strategy, you may want to consider doing so with a Webinar.

FAQs