Although the first digital lending services hit the market in the mid-2000s, their popularity exploded during and shortly after the COVID-19 pandemic. In fact, over the past few years, digital lending platforms have emerged as the leading competitor against traditional banks.

An increasing number of SMEs and individual consumers turn to this tech-powered alternative, as digital lending provides streamlined and inclusive financing options even to those traditionally underbanked.

But is digital lending here to stay? In this article, we’ll review all the puzzle pieces, including the latest digital lending statistics by segment and the most important trends worth your attention.

Let’s get started!

What Is Digital Lending?

Digital lending, or fintech lending, allows individuals and businesses to access loans through a digital platform.

The entire application and approval process happens online and is powered by AI to automate pre-approval, credit assessment, and risk management.

Digital lending is also more flexible, which makes it an attractive option for small businesses and those seeking personal loans.

Prospective borrowers can choose from various financing plans, including buy now, pay later loans, microloans, and lines of credit with instant fund transfers.

Digital Lending Market – General Statistics

The digital lending market is relatively new, although it’s been growing rapidly in recent years, especially during the pandemic. Neobanks, the main providers of digital lending services, have steadily increased their yearly revenue over the last decade.

According to a recent report by Statista, the estimated global market size of neobanks doubled between 2021 and 2023, increasing from $47 billion to $96 billion. This is expected to reach $2.05 trillion in 2030, with an impressive estimated CAGR of 53.4%!

It’s worth noting that neobanks provide more than just digital lending services; they also handle digital payments, investments, and assets. Still, lending was already the second largest neobanking segment after payments in 2021.

Looking at digital lending statistics alone, the estimated global fintech lending market values range between $11.6 billion and $12.6 billion, as shown in Allied Market Research and IMARC reports.

The consensus is clear, regardless of which source you use. The digital lending market has been expanding, and the widespread adoption of fintech lending services isn’t likely to slow down.

Of all digital capital-raising methods, marketplace lending generated the highest transaction value, an estimated $32.57 billion in 2023, followed by crowdlending, estimated at $30.75 billion.

Crowdinvesting and crowdfunding made up around 4% of the total transaction value of digital capital-raising methods.

We can expect all capital-raising methods to grow in the near future. The total value of crowdlending transactions could soon exceed that of marketplace lending as individuals and small businesses increasingly seek flexible financing plans due to bank credit refusals.

Digital Lending Statistics By Segment

We can classify digital lending statistics based on several criteria, although they can overlap:

Digital Lending By Component

The 2023 Allied Market Research report showed that solutions dominated the digital lending market. In 2022, this component accounted for roughly two-thirds of the global digital lending revenue.

This isn’t surprising, considering the growing number of digital lending platforms and users over the past few years. For example, a 2023 survey by the fintech company Plaid shows that 56% of respondents had already used fintech solutions to overcome financial stress.

However, the design and implementation service component is also among the leading drivers of global revenue. A 2022 base year report states that design and implementation services covered 25% of the digital lending market share.

This large revenue share likely reflects financial institutions’ growing adoption of digital lending.

More banks seek to expand their lending services in response to the competitive threat of fintech providers. And fintech design and implementation services provide a personalized solution.

Digital Lending By Deployment Model

On-premises fintechs generated roughly 60% of 2022’s global digital lending revenue. Although on-premises digital lending costs more to implement (due to hardware, physical maintenance, and electricity costs), it ensures superior compliance, providing direct control over servers and data security.

However, cloud-based solutions are expected to register the highest CAGR (20.8%) in the coming years. Cloud-based lending is an attractive deployment model primarily due to lower implementation and maintenance costs, a significant advantage for small and growing companies.

Furthermore, banks increasingly opt for cloud-based services to streamline processes like loan origination and decision automation, saving time and cutting operational costs.

Digital Lending By Function

Looking at digital lending statistics by function, the business process management (BPM) segment made up over 30% of the digital lending revenue in the US in 2022, closely followed by loan origination.

Subsequent 2023 estimates show that loan origination revenue exceeded that of BPM globally, being the dominant fintech solution segment at the time.

Overall, BPM and loan origination seem to be the biggest contributors to global fintech lending revenue, suggesting that fintech lending attracts many prospective service providers and borrowers.

Digital Lending Statistics By End Use

In terms of end-use, the global digital lending market splits into banks and non-bank financial institutions (NBFCs), which include insurance companies, credit unions, savings and loan associations, and peer-to-peer (P2P) platforms.

Banks in the Fintech Lending Market

Cumulatively, NBFCs make up most of the global digital lending revenue. However, banks have historically dominated the market, accounting for almost one-third of global digital lending revenue in 2022.

This is primarily thanks to the ongoing trend of bank digitization. Banks have been investing in digital lending solutions to maintain their competitive edge in the face of emerging fintech platforms.

According to a recent survey, 67% of bank executives consider implementing fintech applications, and 84% state their bank operations are already cloud-based.

NBFCs in the Fintech Lending Market

Credit unions had the largest share of global revenue out of all NBFCs in 2022, followed closely by savings and loan associations. P2P lending platforms were the fourth largest contributor to global fintech lending revenue.

Credit unions and P2P lending platforms are both expected to experience significant growth. According to a 2023 report, the global P2P market could have a CAGR of 25% over the next ten years.

Unlike traditional lending options, P2Ps will authorize loans even to those with low credit scores. However, they typically have higher fees and interest rates than credit unions.

Most Common Loans On The P2P Lending Market

According to the same 2023 report we mentioned earlier, business loans dominated the P2P lending market, making up 55% of the market share in 2022. Notably, small business loans accounted for 45% of the market revenue at the time.

A previous 2021 report by Acumen Research and Consulting had similar findings. Small business loans generated most of the P2P market revenue, followed closely by real estate loans.

Conversely, consumer credit loans accounted for less than one-quarter of the P2P market value.

Digital Lending Consumer Demographics

Digital lending is still a relatively new market, although it’s rapidly gaining traction among younger demographics. According to 2021 findings, young adults express the highest trust in fintech brands compared to other age groups.

Most of the 18–24 age group showed trust in fintech providers. Adults between 18 and 44 expressed higher trust in fintech companies than in traditional banks.

Less than one-third of US adults aged 55 and over said they trusted fintech companies. However, this age group had the highest approval rate for banks and other traditional financial institutions.

These findings aren’t isolated, as European surveys discovered similar trends. According to a 2022 survey conducted in Ireland, 77% of respondents aged between 18 and 24 expressed high trust in fintech.

Meanwhile, just 8% of those aged 55+ claimed to trust fintech services. Women were also more likely to express low trust in fintech than men.

A Polish study published in 2023 further supports this trend, finding that fintech use is most common among men. Men also largely outnumber women in P2P platform use.

We can expect regulatory measures to increase consumer trust in digital lending platforms across more demographic groups.

However, demographic differences in fintech acceptance could soon change thanks to emerging regulations. For example, The Reserve Bank of India published its Guidelines on Digital Lending in 2022, citing borrower safety and financial risks as the primary concerns.

Increased transparency and a continued good track record for fintech lending platforms will likely attract more investors and borrowers in the future.

Digital Lending Market By Region

According to 2022 digital lending statistics provided by Allied Market Research, North America accounted for nearly two-fifths of the global digital lending market revenue, the largest share of all regions observed.

However, APAC is forecasted to register the fastest CAGR (22%) until 2032. The region’s high population, large share of unbanked people, and high internet penetration rate could be the main drivers of this expected growth.

The Middle East, Africa, and Latin America have experienced lower fintech adoption and market growth over the past few years, especially in digital lending.

For example, Brazil and Mexico were among the top ten countries with the most fintech unicorns in 2023, with six and five such companies, respectively. Still, according to estimates, both countries had very few capital-raising users as of 2023.

Regional Differences in Fintech Lending By Capital-Raising Method

According to a recent Statista report, North America (particularly the US) dominates the global digital capital-raising segment.

APAC comes second, with China having the second-largest digital capital raising transaction value in 2022, while Europe takes third place.

On the other hand, China came first in digital business lending, having the highest average transaction value.

This likely means large business loans are more popular in China, particularly in Hong Kong (which houses most of China’s fintech giants). In the West, on the other hand, consumer lending is more popular.

Excluding China, the leading fintech sector in APAC is still marketplace consumer lending. Its market volume was $2,363 million in 2020, approximately 30% higher than the volume of marketplace business lending.

Consumer lending is also the most popular segment in Europe, although the UK stands out for its large business lending market. In 2020, for example, the UK was the leading country in Europe by P2P business lending, having a total market value of $3,262 million.

Germany came second, although it had a considerably lower business lending market volume of $808 million. France and the Netherlands were third and fourth in the region, with a P2P business lending market value of approximately $500 million each.

However, Germany, France, and Italy are Europe’s leading P2P consumer lending countries. In 2020, Germany’s total digital consumer lending market value was $712 million, followed by France ($320 million) and Italy ($231 million).

In 2024, estimates place Germany’s P2P consumer lending market value at $768 million, compared to the UK’s $215 million estimate.

Regional Differences in Fintech Lending By Market Size

Overall, the US and Europe stand out for their high offer and demand for fintech services. A 2020 survey shows that the US and UK were first and second in the world, respectively, in terms of fintech market volume per capita (including all segments).

Most of the other top ten countries by market volume per capita were in Europe, suggesting that North America and Europe currently have the highest fintech adoption and use and a greater demand for online banking services.

As for the market offer, the US also dominates in fintech innovation and the number of fintech unicorns (134 as of April 2023), being home to renowned global fintech giants like LendingClub, Prosper Marketplace, Pipe, and Kiva.

India is third globally in terms of the number of fintech unicorns, which suggests the rapid development of neobanks in APAC.

India also has over double the number of fintech unicorns than China despite historically having fewer domestic fintech platforms.

However, China is second in the world regarding the number of leading digital lending giants. Hong Kong-based platforms like FundPark and Velotrade are among the biggest players in the global fintech business lending sector.

The UK, Germany, France, Italy, and the Netherlands are Europe’s biggest players in the fintech market.

In 2020, for example, the UK had the largest number of alternative finance platforms, followed by Germany, Italy, and France.

Similarly, in 2023, the UK boasted the largest number of fintech users in Europe, followed by Germany and France. Note that these numbers are estimates and include users across all fintech segments, such as digital payments, neobanking, and investments.

Over the past few years, the UK-based platform Funding Circle has been the leading fintech business lending company in Europe and among the biggest fintech lenders in the world. In 2023 alone, the company generated a revenue of $195 million.

Main Factors Influencing Digital Lending Trends

Technological advancements, changing consumer behavior, and post-pandemic economic trends have been the main factors driving fintech adoption and digital lending growth over the past few years.

Unlike older generations, who prefer the perceived safety of established traditional banks, the younger generations are increasingly focusing on convenience, flexibility, and accessibility, which fintech readily provides.

The rapid adoption of fintech among young people could also be due to their higher digital literacy, which increases their trust in new fintech platforms. On the other hand, older adults might find fintech solutions less trustworthy because of their short history on the market.

The biggest advantage of digital banks and lending platforms is they’re available online 24/7 and easily accessible from any device.

Furthermore, tech advancements like cross-platform integrations and AI-powered automation streamline loan applications, approvals, and transfers. Fintech allows users to access loans in minutes, whereas traditional loans take days or weeks to process.

These trends are most noticeable in the US, the world’s leading fintech and digital lending market. According to a 2022 American survey, more than one-third of respondents switched to digital banks because of faster transfers and lower costs.

Approximately 28% also cited the availability of instant transfer options as a reason for switching to fintech services.

Fintech lending is also gaining traction as it provides better financial inclusion for underbanked individuals and SMEs, which could otherwise struggle to access even small credit loans for various reasons, including:

This trend has become even more pronounced since the pandemic due to the tighter lending conditions and interest rates banks implemented to combat inflation.

According to a 2024 YouGov survey, half of Americans were denied a loan over the past two years.

These changes came at a time when 3 in 5 Americans are already in credit card debt, according to a recent survey by Clever Real Estate.

Since a high debt-to-income ratio is among the main reasons for loan refusals, more people with credit card debt could be seeking alternative loans to cover their expenses.

Furthermore, over 60% of American respondents in a 2023 survey believed that credit scores provide only part of the picture of their financial history. As a result, consumers are seeking more flexible banking and financing options.

For example, most respondents sought methods to improve their credit score, like sharing their banking data and transaction histories.

Many fintech solutions already offer such options, and over 16% of Americans who switched to fintech banks cited FICO score boosting as a reason.

Tech developments and fintech banking adoption will likely drive future digital lending in North America, Europe, and APAC. However, there are potential limiting factors.

Digital Lending Constraints

Because of its growing popularity and the fact that regulations are struggling to keep up with rapid fintech developments, the digital lending sector has become susceptible to cyberattacks and fraud – two concerns that could slow down the wider adoption of fintech lending.

With the cloud-based deployment segment having the largest projected growth in the future, the risk of data breaches is at an all-time high. Potential data loss and identity theft are big deterrents for both lenders and borrowers.

Furthermore, fake digital lending apps are already diminishing end-user trust in fintech solutions. For example, according to the Reserve Bank of India, nearly half of all digital lending apps available in Q1 of 2021 were illegal.

To combat such issues, multiple countries have introduced more stringent fintech regulations, though not without raising industry concerns.

Although necessary, such regulations also come with steep short-term costs, as they demand hefty cybersecurity investments.

Increased regulation demands could also stifle innovation, thereby slowing fintech progress in the short term, especially among startups.

What To Expect From Fintech Lending in the Future?

It’s undeniable that digital lending has helped reshape the finance landscape. Its broad accessibility and flexibility are attracting a growing number of SMEs and individual consumers, including those previously underserved by traditional banks.

Higher competition and the growing demand for online services have driven much of the fintech lending revenue thanks to banks’ investments in digitalization.

We can expect banks and credit unions to further drive the global fintech market in the future thanks to continued spending on digital lending services (like design and implementation).

The global fintech solution market will also likely experience excellent growth. While regulatory constraints could temper short-term advancements, consumers’ trust in and adoption of fintech lending platforms should grow over the long term.

References

The post Digital Lending Statistics – The Automated Solution Changing Finance appeared first on The Tech Report.

Although Business-to-business (B2B) is critical, Business-to-customer/consumer has a more direct link to clients. As a result, its relevance grows rapidly. There are more B2C brands than B2B, and the number of consumers is twice as large.

That is why B2C companies accumulate more money from a product than the brands they buy from. In B2C marketing, 3 out of 4 marketers believe their campaigns are successful. It is estimated that 79% of marketers use content marketing to generate leads.

Regardless of their relevance, their content marketing strategies still differ from their regular sales techniques. Our thorough research in this article shows more facts and statistics about B2C and lists and discusses different truths about content marketing.

The General Statistics of B2C Content Marketing

1. The conversion rate hikes six times more when using content marketing than other advertisement methods. Marketing with content has proven to be one good way of increasing conversion rates for many companies. Research shows that it attracts more clients.
2. Content marketing can generate three times more leads than any other advertising strategy. According to reports, using content to market your products can give you more leads, which grow as the year goes by.
3. Experts say the global content marketing sector will see gross growth of $417.85 billion. The current market is high, but industry professionals say it will grow even more in 2025. They predicted it would grow by $417.85, and the recent number shows it is on its way to beating expectations.
4. The worldwide content advertising sector has an annual growth rate of 16%. This industry moves upward every year. Analysis shows that it increases by 16% annually and will most likely increase to a higher rate in the next two years.
5. About 82% of marketers spend and invest in content advertising. Due to the results that content marketing produces, it is now the go-to for many marketers. About 82% of them spend on the sector, and they usually don’t regret it.
6. About 40% of companies that outsource delegate content distribution. More outsourcing companies (40%) believe it is better to delegate content distribution. However, 25% of these organizations prefer to outsource all their content strategy.
7. 75% of brands outsource content creation. Many brands outsource their content creation tasks due to time constraints, workload, or other reasons. They give them to other professionals to save time.

Jaw-Dropping Content Marketing Statistics

8. In 2020, 68% of Americans over 12 listened to audio content monthly. No month passed without 68% of 12-year-olds in America listening to any audio, regardless of their age. They spent it on songs, instrumentals, podcasts, and more. 

9. 68% of the podcast listeners listen to every episode they download. The drive to listen to more podcast episodes comes when you are not streaming online. This is why over half of the listeners complete all the episodes they download.

10. 65% of podcast listeners listen to the entire episode in the series. The other 45% usually stop halfway.

4. In the US, podcast listeners have grown by 100% in the last decade. More people now listen to and enjoy podcasts. Experts say it might continue increasing.

11. The Joe Rogan Experience was the most listened-to podcast in the US in 2021, but other podcasters have since taken over.

12. The US has over 160 million podcast listeners. This number shows that about 50% of the US population listens to podcasts.

13. 78% of the American population knows the meaning of podcasts. The other 22% think of it as a strange word or have heard of it but don’t know what it means.

14. Experts say the average monthly podcast listeners will increase to 144 million in 2026. The numbers are already piling up, according to the prediction.

15. Online podcasts have grown by more than 400% since 2018. There were over 2 million podcasts in 2021, which is increasing. They will see more growth before 2026.

Statistics of Video Content Marketing

16. The average landing page with videos also has an 80% conversion rate. Landing pages usually create conversions for businesses, but they do so more when they have videos on them. Research shows that such pages have an 80% conversion rate.

17. 55% of people watch videos every day. Clip recordings make great advertising tools because over half of the people in the world spend time on at least one daily. This means more people can see your products.

18. Websites with videos have a conversation rate of 4.8%. Research has shown that the average conversion rate for websites with videos is 4.8%, higher than the 2.9% for websites without clips.

19. About 68% of people will watch a clip less than one minute long. Many people don’t like long clips, and research shows that 68% will only watch them completely if they are less than one minute long.

20. More people prefer to watch short videos than read articles on the same topic. According to research, only 18% of people would rather read an article on a topic than watch a short clip. A higher percentage don’t have one as their most preferred. Also, the highest percentage prefer videos to written articles.

21. Only 18% of content marketers don’t use videos. About 82% of content marketers worldwide use videos for adverts. Some use video only, and others mix it. However, 18% only use other strategies that don’t include clips.

22. About 25% of content marketers extend their strategies to Instagram stories. Many others believe that people don’t view stories frequently.

Enlightening Content Marketing Statistics

23. About 52% of digital marketers believe that the best ROI comes from visual recordings. There are many strategies for bringing good ROI, including visual recordings. Visual recordings are known for attracting people.

24. 91% of marketers find the ROI of video content satisfying. They like the result and how productive it is.

25. 90% of consumers prefer videos to other content from their favorite brands. Brands that use videos for digital marketing get more engagement than the ones that use other content. This is because almost every consumer prefers visual recordings.

26. About 85% of businesses include visual recordings in their marketing strategies. Analytics show that 85% of brands use videos for marketing, and they have great returns. However, the other 15% prefer to use other strategies that don’t include videos.

27. The average internet user watches videos for 19 hours every week. People watch videos offline and online every day. However, the average person spends 19 hours accumulatively on visual recordings.

28. The worldwide video streaming market value was about $161.37 billion in 2020. The number increased the next year and the year after that.

29. Internet users mostly read 20% of all the written information they see on web pages. They are usually in a hurry, too lazy, or their attention span is too short to let them stay on the article.

30. In 2020, 48% of digital marketers made about 91% to 100% of their posts with visual attachments. Meanwhile, 23% say they only attach images to 70% to 90% of their content.

Statistics of Photo Content Marketing

31. About 43% of digital marketers have issues consistently producing visual content. They find it stressful and tasking.

32. The average time marketers spend one-week creating visual content is about two hours. Laziness and lack of time for other tasks creep in most of the time, depriving them of the luxury of time.

33. Adding more than ten images to a blog post increases your chance of getting more results by 39%. This is because many people prefer to interact with images and will stay if they see more.

34. Only 3% of bloggers add over ten images to their blog articles out of the 90% that add pictures. This shows that most of them add images, but only very few make time to gather more images.

35. About 74% of marketers consistently add images in more than 70% of their published articles. They do this because they constantly get good results from the act.

36. 25% of marketers plan to spend about 10% to 20% of their budget on visual content creation. They believe that the better the visual content is, the more it will attract people.

37. About 26% of digital marketers plan to focus over 80% of their marketing strategies on visuals. Research shows that people respond more to images than to articles.

38. People usually only remember 10% of what they get from articles. However, they remember 65% of the information they get from visual content. This makes it a good way to keep your brand in clients’ minds.

Statistics of Audio and Podcast

39. Only 11% of people who listen to podcasts focus on listening to one a week. Research has shown that more podcast listeners like listening to more than one podcast every week. Only 11% stay on just one podcast for the week; the other 89% listen to two or more.

40. 21% of the people who listen to podcasts spend time on about four or five in one week. Due to the millions of different podcasts online, you can listen to as many. Analytics shows that 21% of listeners spend time on four to five every week.

41. In 2020, the average time people spent on audio weekly was over 15 hours. Analytics show that the average time people spent on audio content weekly in 2020 was about 15 hours. In 2021, more music stormed the internet, and the listening time increased.

42. The average podcast listener in the US listens to about eight podcasts every week. They listen for entertainment, to learn, and to keep themselves company on many occasions.

43. 28% of Americans who are 12 years old listen to podcasts every week. Americans like listening to podcasts so much that even their children join. Research has shown that the entire percentage of weekly podcast listeners in the region is 28.

44. The peak podcast listening hours are 8:15 am, 8:30 am, 11:00 am, 11:15 am, and 5:30 pm. At these hours, more people turn their ears to podcasts.

45. 87% of people tune in to listen to radio stations while they are driving. Most don’t enjoy listening to radio programs, and some listen out of boredom. 

46. 28% of listeners use podcasts as an audio source in their vehicles. This means they do it for fun or just out of boredom.

Statistics of Webinar Marketing

47. 78% of webinars have fewer than 50 attendees. However, 22% have over 50 people, and some even exceed 100 attendees.

48. 35% of the people who attend webinars sign up for them seven days before the main day. Most people rush to be among the first signups because there is usually limited space.

49. About 29% of marketers run up to 100 webinars yearly, and experts expect this to grow in the coming year.

50. The cost of setting up a webinar ranges between $1,000 to $5,000. Webinars are usually not expensive to set up. Setting up a standard one can cost about $1,000 to $5,000. However, some others cost less than $100.

51. In 2020, only 39% of B2C companies hosted webinars. Research shows that more B2B brands hosted webinars than B2C in 2020. 67% of B2B companies hosted webinars, while only 39% of B2C did.

52. 89% of marketers say webinars are the most effective marketing strategy for generating leads. Over the years, webinars have helped many brands generate leads, which is why 89% of marketers use and recommend them. The other 11% have other strategies that most likely work for them.

53. 58% of marketers promote products and services with webinars. Many webinar attendees will buy products that they see on the platform, which is why many marketers now use this strategy to sell out.

54. Research shows that communications industry webinars have the highest conversion rate, about 67%. Training webinars have a 44% conversion rate, and marketing webinars have a 39% conversion rate.

Content Marketing Financial Statistics

55. More people participate in webinars with their desktops than from mobile devices. Research shows that 93% of the people who attend webinars do it with their computer. Meanwhile, 7% use mobile devices. More people use computers because they are more professional and the screen is wide for a better view.

56. About 2% to 5% of the people who attend webinars buy something at the end of the session. This means that for every 50 attendees, the host will sell to at least two to three people.

57. More people prefer to watch webinars that are 60 minutes long than the ones that are 30 minutes long. They go for the longer ones because they believe it has more information.

58. 45% of marketers say promoting their webinars through email is better. This is because the platform is more professional for people to ignore.

59. Most webinar registrations happen on Tuesdays. Analysis has shown that people register for webinars more on Tuesdays. The day records 24% of the registrations, Thursday has 16%, and Wednesday has 15%.

60. The pharmaceutical industry has the highest live webinar attendance rate, at 63%. This is because the pharmaceutical sector is about health, and many people are interested in it. The consulting industry follows with 50%, and the advertising sector has 33%.

61. 61% of marketer add webinars to their content strategy. It gives them good visibility and sales.

62. In 2020, 14% of Americans over 55 listened to a monthly podcast. Even in the US, older people prefer to listen to the radio than podcasts. This is why 14% of Americans over 55 spend time on a monthly podcast.

Statistics of B2C Content Marketing During Pandemic

63. From 2019 to 2020, the number of B2C markers that use live streaming for advertising grew by 22%. Live streaming is a good avenue for marketing as it attracts more clients and promotes trust. This is why its usage for creating brand awareness increased 22% between 2019 to 2020. It has seen even more increase since then.

64. Between 2019 and 2020, the number of advertisers using webinars, online courses, and other events increased by 12%. They saw that these spaces were likely fruitful, so a few jumped.

65. Between 2019 and 2020, the number of marketers who used in-person gatherings for business promotion dropped by 11%. A few saw that the online method was easier and didn’t need in-person events.

66. Social media was functional for 82% of B2C promoters to distribute content during the pandemic. This is because people started flooding the space as they mostly had nothing else to do.

67. Between 2019 and 2020, about 62% of B2C brands depended on pre-recorded videos for promotion. The pandemic, at the time, gave them limited options.

68. 74% of B2C businesses depended on email newsletters during the pandemic between 2019 and 2020. Many people were always on their devices, so this strategy worked for the brands.

69. The pandemic caused about 54% of B2C companies to adjust the calendar of their content distribution. The routings had to change because the target audience also changed their routines.

70. Due to COVID-19, many B2C brands changed their messaging and targeting strategies. The strategies they used before stopped giving the required result.

Statistics of Mobile Content Marketing

71. Blog posts were what about 83% of B2C companies relied on during the pandemic. They were more appealing to users because many people wanted to read new.

72. The content strategy of about 82% of B2C companies changed during the pandemic. The brands wanted to do what would attract more clients. Some added COVID-19 to their videos.

73. Between 2019 and 2020, nearly half of all B2C organizations’ promotion strategies changed because of the virus’s spread. About 46% of them did this, and their previous strategy started lagging.

74. Seventy percent of YouTube watch time is from mobile devices, while only 30% comes from computers and TVs.

75. The time people spend on smartphones is about 70% of their time on digital media. This shows that people use their mobile devices more often than they use other devices they own.

76. Mobile devices make up 52% of web traffic. Although many people like visiting web pages with their computers, more people go there with their phones because it’s easier.

77. 79% of the time people spend on social media is from their mobile devices. Some social media sites can’t even work on computers except user deliberately connect them using their phones.

78. Mobile makes up 64% of all traffic on Pinterest. The site is easier to use with a phone than with a computer.

79. 49% of B2C organizations contract other brands to handle their content marketing. Almost half of the companies that operate with B2C assign other brands to manage their content marketing. This is because they see the external brands as having more knowledge in the sector.

Statistics of Content Promotion and SEO

80. Facebook is the most prominent content traffic source, producing 65.36% of traffic, followed by X(Twitter) with 10.03% and Reddit with 8.95%.

81. Social media is the primary content distribution channel for 94% of digital promoters. The traffic the platforms generate is impressive, compelling brands to use them.

82. The CTR of the website that ranks first on Google is 76. 31.73%. Many others follow it, with even lower CTRs.

83. More than 90% of websites don’t get any traffic from Google; they get traffic from other platforms. Only about 10% get from Google.

84. 76% of digital promoters say that organic traffic is the key metric for measuring content strategy’s success. They don’t believe that every other means is credible enough.

85. SEO is the most effective digital promoting strategy for about 67% of content marketers. They know that other strategies, but they believe this is the most effective because of the results they have seen.

86. About 64% of digital marketers spend money on SEO. This investment brings good results to the businesses they handle.

87. In 2019, the number of businesses that started using content to advertise increased by 70%. The media started bringing in more clients, and 70% of brands used the strategy, too; it worked for them. In 2020, the percentage increased to 82% and has seen more increments since then.

Statistics of Content Marketing Channels

88. 65% of YouTube users search for solutions to problems with it. As much as many others use the site for entertainment, over half want solutions. Over half of the time, they get the help they need.

89. 56% of people who use YouTube spend time on the site to learn new things. Because of the millions of uploads on the platform, they often learn more new things than expected.

90. People share 57% of the entire web on Facebook, which means the site has more content than other online channels.

91. 74% of Facebook users use it for business. Some also engage in the site’s entertainment but have running businesses. Only 26% go there for reasons other than their brands.

92. In 2020, B2C digital promoters used Instagram more by 7%. In the same year, YouTube use increased by 10%. The usage rate went even higher the following year.

93. In 2020, Facebook was the most used social media platform by B2C marketers for promotion. The usage rate increased by 97% that year and stayed up even after that.

94. The use of paid channels for content marketing dropped by 13% in 2020. Only 72% of B2C marketers used it in that year.

95. In 2020, email marketing was the top content-promoting strategy for B2C promoters. 75% of promoters in the B2C sector used it and named it the top strategy.

Content Marketing Website Statistics

96. In 2020, the least common piece of content used by B2C promoters was a long article over 3000 words. Only 22% of digital marketers used it. It didn’t do much good because people hardly read it to the end.

97. About 79% of people who listen to podcasts use their phones for it. Smartphones are handy, so listening to podcasts with them from anywhere is easier. This is why 79% of people use them, and only 15% use laptops.

98. 92% of webinar attendees also expect a question-and-answer session at the end of the meeting. The host does this often to ensure the attendees don’t forget quickly.

99. There are more male podcast listeners in the US than female. Analytics on podcast listening platforms show that more males listen to content than females. 56% of the listeners are male, leaving the other 44% female.

100. The average B2C organization says content marketing costs 60% less. Compared to other advertising strategies, using content costs less while giving more results. Now, brands can save money while making more.

101. Content that is B2C-oriented gets nearly ten times more shared than the ones that are B2B-oriented. This is because the first one is for consumers, who are more than retailers.

102. Apps take 85% of people’s time on their smartphones. There is almost nothing to do on a smartphone that doesn’t require an app, even making phone calls.

Additional Content Marketing Statistics

103. In 2021, about 21% of B2C content advertising teams increased in size. Records show that 11% of the teams decreased in size, and 21% increased. However, 62% stayed the same for some reason. 

104. Lead generation was the main content marketing focus for 79% of the B2C businesses in 2021. In subsequent years, they started increasing their priority to more productivity.

105. 50% of online marketers generate leads with content marketing. They say the strategy is more effective than many others that they have tried.

106. 78% of website owners say that videos made their website traffic increase. In a survey, about 78% of website owners claim that they have seen traffic increase. They attribute the changes to clips, saying the increment started when they added videos.

107. 49% of marketers include Facebook videos in their content strategy. Facebook is one of the world’s most popular social media platforms, with billions of users. This is why almost half of content marketers post videos there as part of their strategy.

108. 55% of marketers use YouTube videos in their content strategy. YouTube is a video-sharing and streaming service with billions of users and millions of posts. This influence on marketing is why advertisers use it.

109. About 80% of people search for video content that explains a product before they buy it online. Clip recordings are better at explaining products than write-ups, so many people watch one before deciding whether to buy a product.

Conclusion

B2C organizations promote more than B2B companies. They do this because they are eager to meet clients’ needs and because of the high competition in the market. They mostly use content marketing strategies to attract clients. The report shows that most promoters in this industry use videos more than other content. Again, videos work better than written content; most marketers combine them, especially in blogs and websites. They use these because people like them, and they attract more clients.

Digital promoters use social media platforms for advertisement even more than other means. Records show that most of these changes happened during the pandemic. The statistics in this article will go a long way to give you fresh insights on improving your B2C content marketing processes to gain more audience and better conversion rates.

FAQs

The post 105+ Insightful B2C Content Marketing Statistics and Trends 2024 appeared first on The Tech Report.

Website owners worry about how long a site takes to load — for all good reasons. How large the site is, to a large extent, contributes to loading speed delays.

Users don’t want any form of delay when using a website; it’s frustrating, boring, and annoying, and they’d rather exit and look for faster people. One factor that attracts users to most websites is how fast their content loads. 83% of online users expect websites to load in three seconds or less.

If you are considering improving your website to attract or retain more visitors or creating a new one, you’d need to check out these speed statistics. These website speed statistics confirm the importance of speed for ranking, conversions, and more for businesses.

Important Website Speed Statistics 2024

1. Only the top 20% of websites record a server response time below 312ms. Most websites struggle with speed, and only the top 20 websites have notable speeds that load content quickly.

2. 91% of digital minutes in Indonesia are spent on a mobile device. Mobile devices take priority in Indonesia, with most users using them on the go. Therefore, most of the time spent online is on these mobile devices.

3. Only 15% of websites have acceptable loading times. This statistic confirms the challenge of loading speed faced by most websites. 15% is quite low and leaves much room for improvement.

4. 46% of websites load in around 6-10 seconds. This is twice the amount of time recommended by Google for website loading. So, it is safe to say that most websites struggle with speed and connectivity issues.

5. Large web pages take 381% more time to load than smaller web pages. The size of a web page affects its loading speed. On average, large web pages take 281% more time to load than smaller web pages. So, a website with small pages will likely have a high speed compared to large-page websites.

6. The fastest load times worldwide are found in China, Japan, and Germany. These three countries top the chart with fast websites and load times, which makes internet users’ experiences more satisfying.

7. The slowest loading times for web pages were recorded in Australia, India, and Brazil. These three countries lagged in terms of web page loading speed. Several factors could cause this, including web page size and internet connectivity.

8. 50.6% of customers often blame poor internet connection for loading delays before blaming the websites. Most users believe the internet connection is behind the slow loading time observed with internet pages.

Average Page Load Time: Mobile Vs. Desktop

9. 45% of 18-24-year-olds give a website up to six seconds to load before they abandon it. Almost 50% of users in this age range can wait up to six seconds before giving up on a website.

10. The average page loading time for desktops is 10.3 seconds. This is relatively lower than the average of 27.3 seconds on mobile devices. However, some modern mobile devices now open web pages faster.

11. Mobile minutes spent online made up 775 of online time in the US in 2019. Mobile devices enjoyed more attention in 2019 and will persist into 2024. Users find their mobile devices handy for opening web pages because they are easy to access.

12. Most users think they are more patient with website loading when, in reality, they are not. Slow websites are a turnoff for most individuals. However, they hardly admit this and think they can wait longer. The reality is that users are hardly patient with slow websites.

13. 85% of mobile users expect websites they use to load at the same speed or faster on desktops. The average internet user expects desktops to load faster than mobile devices or at least at a similar speed.

14. 64% of smartphone users expect a mobile website to load within four seconds. This is the average time expected by many mobile users, and anything besides that is considered slow.

15. Most websites load slower on mobile devices. The reason is likely because of too many characters and elements on the website page.

16. The average webpage takes 87.84% longer to load on a mobile device than a desktop. Mobile devices load webpages slower due to the content of most sites that are better suited for desktop devices.

Average Page Load Time According to Industry Statistics

17. Page size is more important for mobile devices than desktop devices. Screen resolution, image quality, and pixels affect page size more on mobile devices.

18. 60% of visits to pet and animal websites are done on mobile devices. Animal and pet lovers can easily access sites related to their favorite content on their mobile devices. So, mobile devices account for 60% of the traffic recorded by these websites.

19. Career and education websites receive fewer page views from mobile devices. Just 42% of their traffic comes from mobile devices, implying that visitors prefer to interact with these websites using desktop devices.

20. The health sector has one of the highest bounce rates on mobile devices. 60% of mobile visitors on health websites bounce after loading the website. So, it isn’t easy to retain interest from visitors for most of these websites.

21. Finance websites record the lowest bounce rate for mobile and desktops. The finance sector thrives since most people are interested in upgrading their finances. Consequently, it records a low bounce rate of 35% for visitors from mobile devices and 18% for desktop users.

22. The garden industry suffers a high bounce rate from desktop users. 49% of desktop visitors bounce from garden sites, making it one of the worst rates compared to other sectors.

23. Technology websites record the longest loading times. The average loading time for most tech websites is 11.3 seconds. This is likely because of the range of content displayed on these web pages and their sizes and complexity.

24. Classified and listing websites record the shortest loading times. This website’s average loading time is 7.9 seconds, which is relatively fast.

Average Page Load Time Statistics Recorded

25. Luxury websites have improved their loading times by 0.1 seconds. Most luxury websites load faster, and the number of pages visited on their website through mobile devices increased by 8%.

26. In 2021, an average mobile webpage took 15.3 seconds to load. In comparison, Google conducted a survey proving that the average mobile web page took 22 seconds to load.

27. The average page loading time recorded for desktops is 10.3 seconds. As of 2021, desktop pages took less time than mobile pages.

28. On average, The Time-to-First Byte speed ratio is 1.29 seconds on a desktop device. Meanwhile, the average time on mobile devices is 2.59 seconds.

29. The optimal request count is considered to be less than 50. This optimal request count is the number of content pieces a website needs to display.

30. Google states that compressing website images and text for about a quarter of a page could save 250 KB.

With this method, 10% of website pages could save up to 1 MB or more, greatly improving their loading times.

31. Google will lose 20% of its traffic for every 100ms it takes for each page to load. So, the faster the load time, the better for Google to optimize its website traffic.

32. WordPress has one of the lowest page loading times on mobile devices. WordPress pays special attention to user experience on all devices, so website owners don’t need to bother much about optimization.

33. 25.3% of WordPress websites are believed to perform higher than average on desktop devices. WordPress sites are highly optimized for various devices and boast an above-average performance on desktops, giving users a pleasant experience.

Website Load Time Impact Statistics

34. 38.55 of WordPress websites likely perform worse than average on desktop devices, and a significant portion of WordPress websites perform worse when they are loaded on desktop devices.

35. 24.2% of WordPress websites are optimized for mobile devices and perform faster than the average website. WordPress websites perform better than most sites. They open faster on mobile devices, an advantage for mobile phone users.

36. 40.7% of WordPress websites are slower than average on mobile devices. While WordPress boasts very high performance, it also has its downtime. Some WordPress websites also struggle with speed and are slower than average websites.

37. A 0.1-second boost in your website speed on mobile devices improves conversions by 8.4%. A little drop of water makes an ocean; even the slightest change can have a profound effect. The same applies to websites; a little improvement in loading speed will attract and retain more website visitors and increase conversions by up to 8.4%.

38. A one-page loading delay can reduce page views on a website by up to 11%. Viewers don’t want to encounter even the tiniest delay on a website; sluggishness can be a turnoff for visitors. If one page slows down the load time, it can cut views on a website by 11%. This confirms how important speed is to websites.

39. 44% of customers will tell their direct contacts about a website’s delayed loading time experience. A bad report will discourage more people from visiting a website and reduce the rate of direct visits.

40. Each third-party script added to a website reduced the loading time by approximately 42.1ms. While third-party scripts are important, they significantly slow a web page’s speed.

How Website Load Time Affects Customer Loyalty

41. A content delivery network significantly reduces loading times for a website on mobile and desktop devices. A good content delivery network can decrease loading times significantly for a website regardless of the device.

42. Yahoo increased its website speed by 400% and recorded a 95% increase in traffic. This proves that a fast website will attract more visitors since they can get access to its content in a shorter timeframe.

43. ETSY added 160kb to their mobile website. Consequently, after this addition, they recorded a 12% increase in their bounce rate.

44. Almost half of all customers (46%) will never return to a website again if they experience poor loading time in the past. Unpleasant experiences in the past often discourage customers from returning. This is why reducing a website’s loading time is important.

45. A one-second delay in loading could affect customer satisfaction by 16%. One second is enough to make customers give websites a bad rating. Most users do not have the patience to hang around slow websites and often complain of such experiences.

46. 64% of customers who have had a bad experience will never shop with the brand again. Over half of the unsatisfied customers cut ties with organizations that did not offer quality service. So, they will never return again but rather look for better options.

47. Approximately 60% of mobile users have reported at least one problem using mobile devices in the last twelve months. The most common problems recorded include slow loading (74%), device crashes and freezing (51%), and system errors (51%). Others include formatting problems (48%), failure to function as expected (45%), and unavailability (38%).

The Effect of Load Time on SEO Optimization

48. Customers recall that checkout times are 35% longer than they are. Customers note any delays on a website, which will likely influence their decisions moving forward.

49. 14% of customers will start shopping on a new website if they wait long for a page to load. Slow-loading web pages will make most customers migrate to a new website for online shopping.

50. 82% of customers from New York claim that the speed of a website influenced their decision to purchase. This figure is higher than 60% of customers that share a similar sentiment in California.

51. Only 24% of marketers believe their management team properly manages their customers’ lifetime values. This implies that most marketers do not believe their management team handles these lifetime values properly.

52. Bounce rates will rise by 32% when loading times increase from 1 to 3 seconds. Once the loading time increases, most customers will leave the website and search for those that load faster.

53. Bounce rates will increase by 90% if website load time increases from one second to five. Increased loading time will always increase bounce rates; the higher it is, the more users will abandon the website.

54. When loading time rises from 1 to 10 seconds, the chance that a customer will abandon a website can increase by 123%. If a website takes 10 seconds to load, the bounce rate will be much higher, as more customers will abandon it.

55. A customer will visit 8.9 pages if the website’s loading time is less than two seconds. However, the visits will reduce to 3.3 pages when the loading time is about 8 seconds.

How Website Load Time Affects Conversion Rate

56. According to research, the average loading speed for websites ranked on the first page of Google results is just 1.65 seconds. This implies that loading speed affects Google rankings, as slower websites are ranked lower.

57. About three-quarters of the SEO users’ experience signals are directly linked to a website’s page speed. Page speed is vital for SEO optimization and is a big part of improving the user experience.

58. Website loading speed is vital for 46% of customers. Almost 50% of customers will not return to a website that experiences loading difficulties. Slow loading is a turnoff and a sure way for websites to lose most visitors.

59. Half of customers will gladly avoid animation and videos if it results in faster loading times. While videos and animations make users’ experience more colorful, they will gladly give them up to increase loading speed.

60. Conversions decrease by 7% for each second a website takes to load. The longer a website takes to load, the lower its conversion and retention rate. Hence, website owners need to improve this aspect.

61. The first five seconds of loading have the greatest impact on website conversion rates. These first five seconds are crucial to website conversion rates. Also, there is a noticeable decline from the sixth second.

62. The website conversion rate decreases by an average of 4.42% for each second it takes to load a website page. This percentage applies within the first five seconds and increases afterward.

63. The largest e-commerce conversion rates occur on websites that can optimize pages to load within two seconds. This ability is vital for massive success on e-commerce websites.

How Load Time Affects Bounce Rate

64. Conversion rates drop by 2.11% for each extra second it takes your website to load between 0-9 seconds. The less it takes, the better for website conversion rates, which means more profit for fast e-commerce websites.

65. A website that takes more than 5.7 seconds to load will have a conversion rate of 0.6% or less, which will also translate to low profit for the website.

66. 18% of customers will abandon their cart if the checkout page loads slowly. Some customers will abandon their carts if the checkout page takes time to load. The delay will make these customers lose interest.

67. $18 billion is lost in abandoned carts due to slow loading. This massive amount is lost as most shoppers do not have the patience to struggle with slow loading.

68. 51% of US-based customers abandoned a cart on a website because it was too slow. Over half of the customers in the US will give up if the cart takes time to load.

69. One out of four customers will give up on a website that takes more than four seconds to load. If a website’s loading delays more than four seconds, one out of four customers will likely give up on it.

70. After 12 seconds, a website’s bounce rate will rise to 67.4%. If a website delays loading for up to 12 seconds, almost 70% of its visitors will quit and move elsewhere.

71. Bounce rates on desktops reach an average of 32%. Some desktop users also quit due to slow loading and other issues, but are not up to 50%.

72. The bounce rate on mobile devices is 67.45 on average. This massive percentage shows that mobile users do not often have the patience to endure delays and quit slow websites easily.

Website Speed For Business Statistics

73. 74% of Smartphone users will abandon a mobile website that takes more than five seconds to load. So, most mobile phone users will quit a website that does not load within five seconds.

74. Customer stress rises by 33% when a website does not load within six seconds. The stress levels for the customers are similar to standing in a long queue in a store, taking a test, or watching a horror movie alone.

75. Media page sizes doubled between 2015 and 2019, and media quality improvements doubled their sizes between 2015 and 2019. This increase in media sizes also contributes to page loading delays.

76. Squarespace and Weebly record the fastest loading times among Content Management systems (CMS) in the market. This implies that these websites have many visitors and high conversion rates because they load fast.

77. WIX has one of the slowest loading times among all Content Management Systems (CMS). This struggle with speed will result in a low conversion rate.

78. A website with a one-second loading delay and an average revenue of $100,000 can lose $2.5 million a year in revenue. This is a massive loss, which makes page speed crucial to all businesses and commercial operators.

79. A 0.1-second improvement in a mobile website’s performance will boost its revenue by 9.2%. Although the improvement seems little, it matters to mobile websites because of revenue.

80. Every one-second delay in website load time could cost Amazon $1.6 billion in yearly losses. This massive amount could affect their profit, hence the need to reduce website loading time.

Future Relevance of Website Speed Statistics

81. Walmart’s revenue increases by 2% every second its website loading time is improved. Loading time is proportional to income and revenue. Walmart saw a significant improvement in revenue per second after working on loading time.

82. ALDO discovered that mobile users with quick rendering times on single-page apps spent 75% more. Mobile users with quick access to single-page apps spent more money due to the ease of access. Fast loading ranks high among the factors that keep customers satisfied.

83. The First Contentful Paint (FCP) will become more relevant in 2024 than ever before. The FCP is a performance metric measuring how quickly visitors can access and view content. So, its importance will rise in 2024 and beyond as more companies monitor their website statistics.

84. Cloud hosting and Content Delivery Networks will also grow in relevance and adoption in 2024 and beyond. These tools improve website loading times, making them more relevant to businesses in 2024.

85. Using motion designs for a website will become more relevant because they improve website loading times. Motion designs also improve navigation on a website, which will boost customer retention.

Final Thoughts 

Website speed is vital. It boosts most companies’ revenue by determining how long people stay on the website. Visitors will be encouraged to stay longer to find what they want if the website loads faster.

The longer visitors spend on a site, the higher the chances of buying a product, meaning a higher conversion rate and revenue for the business. The statistics above show that big firms prioritize website speed. They keep it optimized to raise their chances of profit. Studying the data will help you understand how to speed up your website. This will retain more visitors and boost revenue.

FAQs

References

The post 85 Essential Website Speed Statistics and Trends for 2024 appeared first on The Tech Report.

The world market has expanded beyond selling goods and services in physical stores. Affiliate services are vital. They get your products to buyers. Affiliates are like microphones that spread the word on behalf of businesses.

They do this through their social media pages, blogs, and websites. Businesses that use affiliate marketing get many benefits. One is cheaper brand awareness. The second benefit is the wider audience you can reach with the efforts of these promoters. These people can drive traffic and sales to your business from their homes.

Over 80% of brands use affiliate programs to increase brand awareness and sales. 31% of web publishers report affiliate marketing as their top revenue source.

Affiliates work on commission. They save you from spending heavily on marketing. This is more like a win-win situation where everyone returns home with smiling faces. The company makes more sales by relying on affiliate marketing. Affiliates earn a commission on every click that becomes a sale. Affiliate marketing is very popular. More people are getting into it, so the industry is growing with more income. The statistics will show how valuable affiliates are to your business and what the future holds for them.

Key Affiliate Marketing Statistics

1. Affiliate marketing hit $8.2 billion in the United States at the close of 2023. 
2. From 2016 to the end of 2017, up to 46% of marketers rated affiliate marketing as good or superb. 
3. Checking out more than one affiliate website before a purchase is a norm for 74% of shoppers in the United States. 
4. The value of affiliate marketing for a couple of years has not gone below $12 billion in a year.  
5. The number of Google search traffic on affiliate marketing at the end of 2020 had risen by 44%.
6. Contents posted by affiliates grew at a fast rate from 2019 to the end of 2020.

Affiliate Marketing Statistics Based on Demographics

1. The United States, With 4.25% of the Global Population, has 64% of Affiliate Marketing Activities to its Credit.

The United States has the largest affiliate marketers, with 4.25% of the global number. This means that 64% of affiliates live in the US. Canada comes before Australia, and New Zealand is in fourth place. 

2. The United Kingdom, With Just 0.87% of the Earth’s Population, is a Big Spender on 5% Affiliate Marketing.

Up to 5% of spending on affiliate marketing takes place in the United Kingdom, which has only 0.85% of the population. 

3. Those Within 25 to 54 Years of Age Are the Largest Audience of Affiliates Across the Globe.

Those between 25 and 54 will most likely listen to what an affiliate offers. These persons are indeed the best viewers for marketing any product you have. 

4. In 2020, up to 37% of People Who Made Their First Online Purchase Used Affiliate Links.

Affiliate links were of great help to 37% of people who made their first online purchase in 2020. 

5. Male Folks Make Up the Majority of Affiliate Marketers, With 54.23%.

The largest number of affiliates are males, 54.23%. This shows that men are more actively involved in online marketing than women.  

6. To a Good Extent, Females are Active Digital Marketers, With 42.97%.

Women take part in 42.97% of the activities in affiliate marketing across the world. 

7. The Seventh Most Desired Skill Marketing Firms Seek is Affiliate Marketing.

Most marketing firms seek affiliate marketing skills. It is the seventh skill that HR looks for when hiring a marketer.

8. Affiliate Marketers Between the Ages of 35 and 44 Comprise 31.86% of the General Number.

Those within the age bracket of 35 to 44 take as much as 31.86% of affiliates worldwide. 

9. Just 5% of Affiliates at the Close of 2016 Were Between 18 and 24.

Affiliates between 18 and 24 account for just 5% of the total affiliates.

10. India Was One Country in 2020 With the Highest Hunts for Affiliates.

In 2020, India had the largest number of searches for affiliate marketing worldwide, followed by the United States in that same period.  

11. Affiliate Marketers Living in India Account for 1.85% of the World Number.

Indian affiliates account for just 1.85% of the global total, which shows that only a fraction of Indians participate in digital marketing.

12. Canada has its Fair Share of the Total Number of World Affiliates, With 9.71%.

Affiliate marketers living in Canada make up 9.71% of the global number. 

13. The United States Actively Participates in Affiliate Marketing by 57.44%.

The United States has the largest number of affiliates, with 57.44%, making it the highest-ranked nation in affiliate marketing. 

14. Young Adults Between 18 and 24 Years Make Up a 5% Chunk of Affiliate Marketers.

Those who are between 18 and 24 make up just 5% of affiliate marketers spread across the globe. 

15. The Married Ones Comprise 55.32% of the Total Associates.

The comfort and flexibility of affiliate marketing have sparked the interest of 55.32% of married people. Everyone loves a good paycheck with work litheness, which is the attractive force of affiliate marketing.

16. Singles, With 33.67%, Make Up Just a Third of Affiliate Marketers Worldwide.

The unmarried ones do not participate much in affiliate marketing at just 33.67%. This only shows that the larger percentage are those within the confines of marriage.

Industry Marketing Statistics

17. Up to 40% of Salespersons See Affiliate Marketing as a Good Way to Kill Boredom.

Up to 40% of marketers feel that affiliate marketing is a nice way to start earning for anyone without a job. 

18. As Much as 16% of Online Sales are Connected to an Affiliate Link.

Affiliates’ links account for as high as 16% of all online sales, which shows that they help drive traffic and sales to businesses. 

19. Groupon has Stood the Test of Time to be one of the Success Stories in Performance Marketing.

The company was able to pull through its trying period in 2019 with the help of affiliate marketing. This effort paid off well, as it now owns the biggest IPO after Google. This goes to show the power of discounts and the benefits that come from using affiliates.

20. The Idea That an Affiliate can Promote Between 1 and 10 Products is Upheld by 42.17%.

This idea keeps up with Jason Stone’s amazing market share due to affiliates in 2017. The amazing results prompt 42.17% to maintain 1 to 10 promotions simultaneously. They opt to focus on marketing tools for a few products. This is not the case for 23.18% of marketers who promote 11 to as many as 20 products.

Another 14.19% offer services to at least 21 products but not more than 50. A lower percentage, 7.53%, can promote up to 300 products and more. The difference in the number of promotions is a product of the volume of money a person needs. This is simply a state of promoting more products for higher commissions. Kindly know that those promoting 1 to 10 products are likelier to be the best in a niche. 

21. With the Right Help, Affiliate Marketers Can Find Their Way Around Avoiding Ad Blocks.

Publishers, otherwise known as creators and distributors of content, can help content promoters avoid ad blocks. Their efforts will greatly help as affiliate marketing relies so much on posting on platforms. These ad blockers hinder the success of marketing campaigns.

22. Around 0.67% of Videos on YouTube Have One or More Affiliate Links.

Creating good video content is one main driver of traffic for any affiliate marketer. This area has placed YouTube in good standing like other sites. Spreading the word about products and services using victuals produces amazing results everywhere. Affiliate links are present in just 0.67% of videos showcased on YouTube, making the channel a viable ground for anyone who wants to advertise products and raise traffic sales. 

23. Spending on Affiliate Marketing in the United Kingdom Rose to Hit $67 Million at the End of 2017.

Every dollar spent by British firms yielded $16 throughout 2017. This caused mobile promotion marketing to rise to 49% in a year. British companies spent $670 million on affiliate marketing that same year. This move resulted in sales shooting up to reach $10.8 billion.

24. A Social Network Allows 74% of People to Make Buying Decisions Comfortably.

74% of social media users decide what to buy solely based on what they hear from influencers. To these, whatever they hear or see displayed by a couple of influencers is the right choice. Up to 40% hang on to the tweets shown, while 49% rely on the inviting words of influencers. About 75% of marketers say they keep aside money for promotional marketing. 

25. Affiliate Marketing is a Tool 79% of Marketing Companies Use to Pull in Revenue.

Affiliate marketing is a powerful tool. About 79% of vendors confess having better revenue and conversions when using affiliates. 

26. Last-click Attribution is a Model 61% of Affiliates in Australia Use.

Many affiliate marketers (61%) use the last-click model. The former, the first click, is only used by 13% of Australian affiliates.

Top Niches Promoted by Affiliate Marketers

27. Fashion is an Area That Attracts the Attention of the Highest Number of Affiliates.

With 23.37%, fashion is today’s most rushed-after category in affiliate marketing. Some other sectors sharing the spotlight are outdoors and sports, with 18.16%, beauty at 13.81%, and travel at 10.74%. Fifth place goes to gardens and homes, with only 8.7%.

28. One of the Least in the Circle of Affiliate Marketing is the Art, With 1.1%.

Art, in every sense of the word, is not so popular in affiliate marketing. Only a fraction, as low as 1.1%, of promoters participate in projecting art pieces.

29. The Telecom and Media Areas Raise 24% of All Revenue in Affiliate Marketing.

Two areas that have to its credit 24% of affiliate marketing returns are the media and telecom. This shows that the media and telecom are doable areas for affiliates.

30. The Science and Technology Segments are Not Excluded, as 3.6% Have an Affiliate Link.

Up to 3.6% of YouTube Science and technology videos have affiliate links. This high rate has further pushed innovations into the hands of many. These two areas are trending on YouTube searches all over the world.

31. Women’s Fashion is the Most Widely Promoted Topic on Pinterest, with 4.62% of Posts Having Affiliate Links.

Women’s fashion thrives on Pinterest, with affiliate links in 4.62% of posts. This makes it the site’s most widespread marketing topic.

32. Fashion Takes Up as Much as 25% of the Total Affiliate Campaigns.

Around 25% of affiliate programs on the web center on fashion. This category includes clothes, accessories, shoes, and so on.

33. Webhosting is a Great Way for a Newbie to Create Income Online.

Webhosting is a great means of earning for anyone willing to spend hours creating an online presence. Moreover, it is simplified so that newbies can find their way easily. You only need to coax people to buy products for your commissions. Isn’t that fun and way easier than doing all the customer support alongside marketing?

34. The Pandemic Affected Life Insurance, Making it One of the Fastest-rising Affiliate Products.

With the entry of the pandemic came the awareness to invest in life insurance. This new awakening caused it to rise beyond others at an amazing speed.

35. Software Commissions are Among the Best in Affiliate Marketing, With 30% Off All Sales.

You can earn a 30% commission on every software sale as an affiliate marketer. This commission is one of the best you can earn as a promotional marketer.

36. Travel Affiliates Earn Between 1% and 3% for Each Successful Sale Deal.

Every completed sale in the travel segment attracts between 1% and 3% as an affiliate marketer.

37. Affiliate Marketers Earn Between 3% and 12% for an Accommodation Sales Deal.

You earn between 3 and 12% when you successfully close an accommodation deal.

Affiliate Marketers Means of Payments

38. The Cost Per Acquisition, or CPA, has been Proven the Best Payment Method.

It operates so that the latest referring affiliate is handsomely paid a commission. This method has stood the test of time for over two decades. One great thing is that site owners can easily monetize their platforms.

39. Getting Payments Directly From Merchants is a Better Choice for 48.69% of Affiliates.

Up to 48.69% like to be paid directly by merchants to their local banks. This mode of payment is seamless for this segment, which doesn’t want to go through any hassle.

40. Payments Through PayPal are Welcome by 19% of Affiliates Worldwide.

PayPal is an international payment platform that serves 19% of all affiliate marketers. 

41. The Ideal Choice of Affiliate Payments for 2.69% is Using a Bitcoin Account.

A Bitcoin account of 2.69% is used to receive affiliate payments from merchants.

42. Just 31% of Sweden Merchants Made Use of Use Affiliates All Through 2020. 

A small fraction of just 31% in Sweden employs affiliates’ services to their business. Another 34% stated the use of pay-per-click in driving sales in the greater part of 2020.

43. Up to 80% of Trademarks Worldwide Actively Use Affiliate Marketing.

Affiliate marketing is used by 80% of businesses spread all over the world. This explains the fast growth experienced by new brands hitting the market and the expansion of the old ones. 

44. The Number 1 Thing That 18.5% of Publishers Look Out for is Product-bearing.

Choosing the right affiliate program depends on how relevant a product is for 18.5% of publishers. 

45. Up to 76% of Publishers Feel That Affiliate Marketing has Helped Pump Money Into Their Websites.

For 76% of originators, monetizing a website is far easier now than it was in the past. 

46. Half the Number of Shoppers are in the Habit of Walking Into a Store With Digital Coupons.

50% of shoppers use digital coupons whenever they enter a store. These coupons give the average customer something to look forward to. 

47. Publishers Feel That AdSense Generates Less Revenue Than Affiliate Marketing.

The belief that using affiliates is better than AdSense is based on its better monetization system. Any publisher who wants to stay in vogue for a long time will opt for affiliate marketing. 

48. Creators on Instagram Can Now Earn Commissions When They Birth Sales.

The commission you receive on Instagram comes from the volume of sales made for a brand. Your commission rate is shown on the app. Most brands on Instagram will send in their payments within 30 and 90 days.

49. Apple has to Credit its Performance Partner Program, Which is Up and Running for Affiliates.

You need only link your app or site to the service to benefit from the Apple affiliate program. Affiliates on this platform earn commissions on eligible Apple Music, Apple Podcasts, Apple News, and Apple TV+ memberships. You also get to make some cool cash from TV shows, audiobooks, movies, books, and lots more. What an exciting way of earning in multiple ways with little or no stress.

Affiliate Marketing Statistics in Covid 19 Pandemic

50. Affiliates had a 20% Fall in the Volume of Ad Revenue They Made During the Pandemic.

The COVID-19 pandemic had a fallout for affiliates, as they could not make as much. Up to 20% of earnings from ads were lost during 2020.

51. Because of COVID-19, Amazon Had No Choice But to Postpone its Affiliate Program to a Later Date.

The pandemic affected what was supposed to be Amazon’s day of digital success. Its affiliated marketing program had no choice but to be shifted to a later date than proposed.

52. There Was a Slash in the Pay Rates of Affiliates on Amazon During the Pandemic.

Amazon slashed affiliate commissions in 2020 while the world was locked down. This move made content creators aware that they needed to look for other sources of income. Those who earned a commission rate of 5% had to make do with 1% as affiliate marketers on Amazon.

53. Over 100 Affiliate Travel Networks Decided to Cut Down Commissions.

Affiliates’ earnings were affected as over 100 travel networks slashed commissions. This was a trying period for many who had no other source of income.

54. A Couple of Affiliate Programs Cut Affiliate Commissions by 70% During the Pandemic.

It was a rough period for affiliates, as some sites slashed the commission rate by 70%, leaving them with just 30% of the previous payout.

55. Over 50% of Affiliates Were Working From the Comfort of Their Home Before the Kickoff of the Pandemic.

Working from home was a norm for only 55% of digital marketers before Covid 19. This means that a good number worked as marketers in corporate offices.

56. Fraud Within the Affiliate Marketing Circle Cost as Much as $1.4 Billion at the Close of 2020.

Fraud has crept into affiliate marketing like every other area of human life. The techniques employed keep getting better over the years. However, cases of crooked affiliates who seek ways of taking credit for the sales of others are on the rise. This is a cause of concern as it thwarts the efforts of real affiliates.

57. Fraud Activities Within the Industry Worldwide are Likely Around 9%.

Almost every platform has some form of fraudulent practice by affiliate marketers, bringing the total percentage worldwide to around 9%.

58. The Cost of Fraud to Merchants was Expected to be About $100 Billion at the End of 2023.

Merchants were likely to spend as much as $100 billion in solving cases of fraud when 2023 came to an end.

59. Up to 39.1% of Affiliate Marketers on Amazon Were Involved in Fraud in 2017.

Amazon was not spared from the evil activities of affiliate market fraudsters. It is thought to have a record of 39.1% at the close of 2017.

60. One in Every Four App Installations Promises of Affiliate Marketing is Not Real.

Fake promises are flying over the web, with 1 in every four apps promising affiliate commissions. These commissions for affiliate marketing are most of the time not met by the apps.

61. The Most Common Way This Affiliate Scam is Carried Out is by Using Click Fraud.

As many as 14% of all frauds in the industry result from click fraud.

62. Loan Companies Lose a Lot of Money When They Pay a Fake Customer.

This loss comes from accepting budding loans from non-existing customers to pay a marketer.

63. One Common Scam Faced by a Good Number of Affiliate Programs is Typosquatting.

Typosquatting has slowly crept into affiliate marketing, causing many to lose the worth of their efforts.

64. Bot Traffic Accounts for 40% of All Clicks Shown on Sites.

Up to 40% of all clicks are said to be bots, as they bear the same IP address. They are sometimes done at odd hours of the day, which brings suspicion.

Affiliate Marketing Revenue Statistics

65. As Many as 73% of Merchants Earn by Setting Up Affiliate Programs.

The affiliate marketing programs set up by 73% of merchants are successful. These merchants can realize good revenue through great affiliate marketing ideas. 

66. As High as 60% of Merchants in the United States Said They Earned $5 Million.

Affiliate programs raised as much as $5 million for as many as 60% of merchants in 2021.

67. In the United States, 9% of Affiliates Were Expected to Earn Over $50,000 by the End of 2021.

Affiliate marketers in the United States most likely earned $50,000 at the close of 2021.

68. The Man Jason Stone Was Paid Over $7 Million From Just Affiliate Marketing in 2019 Alone.

2019 was great for Jason Stone, who earned over $7 million from affiliate marketing.

69. The Efforts of 35% of Affiliates Paid Off Nicely, With Over $20,000 as Commission in 2019.   

Over $20,000 was paid to 35% of working affiliates in 2019 alone.

70. The YouTube Channel of Lawrence Systems Produces a High Monthly Affiliate Payout of $2500.

Being an affiliate marketer on YouTube has raised the lifestyle of Lawrence Systems. He receives a whopping sum of $2500 each month from just affiliate marketing. 

71. Some Affiliates Get Paid $1000 for Each Sale on Certain Programs.

A couple of programs are great places to work as an affiliate marketer. They pay affiliates as much as $1000 for every completed sale.

72. Promotional Marketing is a Means of Survival for 34% of Publishers Who do not Have More Than 5,000 Site Visits.

Some publishers get into affiliate marketing to pay their bills. These publishers usually have fewer than 5,000 visits to their websites.

73. Being an Affiliate Marketer is a Second Side Hustle for Most Digital Publishers.

Many online publishers take up affiliate marketing to meet their money needs.

74. Cashback and Loyalty Campaigns as Far Back as 2018 Account for 43% of United States Affiliate Conversions.

Up to 43% of affiliate conversions throughout the United States can be traced back to 2018 cashback and loyalty programs.

75. Blogging Creates the Highest Traffic for Commission Sales Over Other Methods.

A blog is a great way to raise conversion over other content creation.

76. Affiliate Marketing has Risen to Raise Revenue for 40% of United States Merchants.

One major way 40% of merchants in the United States raise business revenue is through affiliate marketing. It has brought a whole new face to businesses spread all over the country.

77. Affiliate Marketing Conversion Rate Lies Between 0.5% and, At Most, 1%.

The conversion rate of affiliate marketing is between an average of 0.5% to not more than 1%.

78. Money Starts Rolling Into the Hands of an Average Affiliate Marketer After Six Months of Content Creation.

The average content creator doubling as an affiliate marketer starts getting paid after six months. 

79. Some Platforms Pay Their eBook Affiliate Marketers as Much as 70%.

Selling eBooks attracts good commissions, as high as 70% on some platforms.

Affiliate Marketing Growth Statistics

80. Up to 32% of Businesses in the United Kingdom Considered Increasing Their Budget for Affiliate Marketing.

Brands in the United Kingdom gave serious thought in 2018 to raise the finance bar on affiliate marketing. 

81. The Japanese Affiliate Market Size Was Set to be About 385 Billion Yen at the Close of 2022.

The affiliate market in Japan rose in 2022 due to e-commerce and online awareness growth. That same year, it reached nearly 385 billion yen of Japanese currency. 

82. Businesses in Thailand Within the First Half of the Year Spent 87.5% of What was Spent in 2019.

Brands spent 87.5% on affiliate marketing in just the first half 2020.

83. The Amount of Money Spent in Japan on Affiliate Marketing has Tripled in the Past Ten Years.

There has been a great increase in the amount of money pumped in by brands into affiliate marketing. 

84. A Brand’s Revenue Can Shoot Up by 30% Due to Affiliate Marketing.

Affiliate marketing can increase any brand’s revenue by 30%.

Conclusion

The business world has passed the stage of posting random adverts on the streets. We are at a time when sponsored adverts get viewers’ attention. This is where affiliate marketers come into good use. Affiliate marketers drive traffic to platforms and websites and earn commissions. Brands feel satisfied, and affiliates smile at the bank. Many businesses are set to increase their affiliate marketing budgets, so do not be left out.

FAQs

References

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The internet opened up a whole new world of possibilities, a virtual world. According to 2023 data, 93.2% of respondents considered their virtual event a success.

Virtual events have been around for a while but weren’t popular; people couldn’t step out until the 2019/2020 global pandemic. The idea of setting up concerts, meetings, churches, and all kinds of events online and having people attend virtually with their computers became appealing and widely accepted.

A third (80%) of virtual event organizers deal with technical problems regularly. Now, people have become comfortable with virtual events, and they have become another thriving economy as businesses, event planners, and others adopt them. These virtual event statistics are eye-openers, showing you all you need to know before deciding which best suits you. Let’s forge ahead.

Key Statistics of Virtual Event

1. 97% of event planners predicted there would be more hybrid events in 2021. After the pandemic in 2020, which opened people’s eyes to hybrid events, organizers predicted they would increase. According to their prediction, the occasions increased.

2. One of every five shows in recent years was digital. Digital concerts have grown over the years. Research shows that one of every show that happened was online.

3. 45.9% of people have attended at least ten online concerts. Almost half of the people who like attending events have attended over ten cyberspace shows. This is because they like anything related to cyberspace.

4. One of every three trade events in 2021 was online. In 2021, people saw an increase in hybrid events, growing by 20%. Records show one of every three year’s trade events was in this category.

5. According to 86% of event planners, virtual concerts save over 200 hours annually. This is because the delay associated with onsite shows is not available.

6. About 76% of marketers believe email is the most effective way to drive registrations. Many people selling online event tickets use emails to drive sales, which has been heavily effective. With this, over 76% of them prefer the method.

7. About 60% of organizers of online shows drive registrations through social media. Social media is a place where billions of online users visit daily. This is why about 60% of organizers use it to make people register for digital shows.

8. About 51% of B2B companies drive registrations through their business partners. This method has proven effective enough that many others want to adopt it.

Statistics of Virtual Event Audience Engagement

9. Organizing and promoting a small virtual event takes three to six weeks. Here, the promotion takes longer because many people still don’t buy the idea of attending shows online.

10. One of the most successful techniques for digital event engagement is hosting online hangouts before or after the show. People like the feeling of being a part of something, which is what hangouts do. So, organizers adopt this method to increase engagement in their online shows.

11. The most significant concern for B2B event marketers is audience engagement. Many marketers fear that people might not engage with their events as much as they should, which drives them to work harder. The second concern they have is the interactions of the people that engage.

12. Q and A session is one of the top techniques to improve engagements. Many promoters increase engagement by using question-and-answer sessions; some add prices for winners. Other ways are to get people to discuss and share the links.

13. Most virtual event planners (about 89%) rely on social media to increase engagement. Since billions of people use all social media sites worldwide, social media is a great tool for increasing engagement. This is why 89% of planners use it consistently.

14. Over 50% of big event organizers worldwide used engagements to measure the success of a digital concert in 2020. There are currently many other methods to measure the success of online shows, but engagements are still a major part of it.

Statistics of Virtual Event Financials

15. The top three challenges that event organizers face are Planning the event, deciding whether to cancel or shift it and changing the terms of contracts. Sometimes, planning doesn’t go as organizers want, so they face challenges. Most times, they get over it and have a successful event.

16. 70% of event planners say that a good microphone is important if an event will be successful. Many other things exist, but they believe the audience must have a clear sound.

17. The biggest portion of a virtual event budget goes to the platform. Analytics shows that the digital platform for events takes more of the budget. Following this is the fee for the moderator.

18. Many companies allocate 10% to 20% of their marketing budget to online shows. Many companies are beginning to see cyberspace gatherings as a means of advertising their products, so they allocate about 10% to 20% of their marketing budget.

19. Three of every ten business event suppliers and planners say that their main financial challenge is the pricing of hybrid shows. However, the other seven don’t consider it because they think it is less expensive than onsite concerts.

20. Attendee engagement and satisfaction are key performance indicators that explain an event’s success. Analytics show that engagement and satisfaction are the two most important ways to evaluate an event’s success. If these two are high, the level of others doesn’t count much.

21. 22% of professionals in the event say that multi-day virtual conferences impact important business objectives more. This is more than the way musical concerts do.

Statistics of Event Sponsorship

22. $65.8 billion has gone for sponsorship of online shows worldwide. Over the years, many brands and individuals have shown interest in virtual gatherings that they have spent billions to sponsor. The accumulative amount worldwide is $65.8 billion. This price will increase in the coming years.

23. About 50.6% of virtual gathering organizers say connecting sponsors and attendees will play a vital role in their events. They say it can make sponsors spend more to make the attendees engage.

24. 33.7% of marketers say that $500 and $1000 are the highest going rates for an event. They fix this price to make most or all of the money they spend, or even more.

25. Ority of the senior marketers (about 62%) plan to invest in more live events. The future of marketing might take a good turn as more marketers want to invest in live shows. This means more awareness for the brands and money as well.

26. Four of every ten professional in the event space in the US planned to increase their spending on virtual events in 2021. The fast growth of virtual events in 2020 pushed many professionals to make investment plans for 2021. Four of the ten made the plan, and they executed it.

27. Experts say the virtual event market will reach $22.75 billion in 2028. The industry has been studying the market and its constant growth rate, and the result is that the market will gross $22.75 billion in 2028, and it is on its way there.

28. World marketers predicted about 40% of events would go digital in 2022. The year came, and records show that it met the target.

Statistics of Hybrid Event

29. The Net Promoter Score is preferable for 23% of show professionals. Professionals in this industry usually have many options because of how big the sector is. However, some options are preferable, as 23% choose Net Promoter Score for show business.

30. To measure the success of hybrid gatherings, 89% of organizers use the attendees’ satisfaction rate. Almost all organizers agree that attendees’ satisfaction is the true test of an event’s success, so 89% of them evaluate it.

31. 57% of people said that they prefer in-person hybrid shows to virtual. Over half (57%) of those who participated in our survey said they preferred to attend onsite hybrid events. Some of the other 43% don’t have a preference, and others said they would rather attend hybrid events online.

32. 34% of organizers plan to invest in hybrid gatherings in the coming years. They have noticed the industry’s growth and want to partake in it.

33. 43% of people say they use virtual meeting software. Many people now use virtual meeting apps. In a survey, about 43% of participants say they have used the apps at least once.

34. About 92% of marketers say that apps for managing events can make achieving business outcomes easy. Event management apps have proven to be good for business outcomes. About 92% of marketers believe this, leaving the other 8% who haven’t seen results yet.

35. One of every three businesses uses a meeting app for online gatherings. Research shows that nearly half of the world’s businesses use apps to hold their online meetings. The other two of every three use social media platforms.

Statistics of the B2B Event Industry

36. 99% of polled brands believe webinars are vital to their event marketing plans. This is because over half of event attendees prefer webinars.

37. 65% of B2B marketers intend to shift some of the budget of their live events to online meetings. Over half of B2B marketers think online meetings bring more engagements, so they want to push some of their budgets there. The major part they are moving to is webinars.

38. In the professional service industry, about 54% of marketers host VIP events. They do this to attract partners and more clients.

39. 51% of B2B marketers in the professional service industry host leadership events. They believe these events impact many people and can generate significant engagement.

40. 97% of media industry people say in-person events are better for achieving business goals. They believe people like having a physical connection to make certain investment moves.

Commercial and Professional Services Event Statistics

41. 92% of commercial and professional service sector people believe that leadership teams are very committed to their event techniques. This is because of how meetings have turned out when they involve the teams.

42. 96% of these people say that gatherings offer attendees valuable opportunities. They further mentioned that people can meet like-minded, new clients and more at events.

43. In the professional service industry, 54% of event marketers host events to promote brands. Unlike them, the other 46% host gatherings for fun, educational value, and more.

44. Over half of the B2B marketers we surveyed prefer to attend in-person events more than virtual ones. They say they convert more clients when they attend onsite events.

Conclusion

Virtual events make it easy for people to attend any meeting from anywhere in the world. So attendees can attend and engage in gatherings while they stay at home. This is possible with meeting apps and social media. However, more people use social media than meeting apps to attend and engage in online meetings.

Regardless of how viral digital events have gone, more people prefer in-person events. Marketers would rather attend onsite meetings because they can sell their brands to many people and ensure conversions. Normal attendees say that in-person events help them make business moves.

FAQs

References

The post 40+ Virtual Events Statistics for Better Decision-Making in 2024 appeared first on The Tech Report.

With the advent of the internet, the possibilities for marketing products are endless. People can host websites and social media sites where they post articles, pictures, and videos of the products they sell. Approximately 35% of marketing videos are made from scratch, and 48% use some combination of premade templates.

Nowadays, people would rather watch videos and visuals than read anything. So most online ads are videos, providing a better avenue to demonstrate how the products and services work. Statistics show that this method creates 80% more conversions than conventional marketing methods.

Facts abound, but we will present the most intriguing ones so you can understand how valuable video marketing is for businesses and decide whether to adopt it.

General Video Marketing Statistics

1. One of Every Three Activities People Perform Online is Watching Videos.

Video content has grown to be the favorite of many internet users. Research shows that if an average person does three things online, watching a video is one of them.

2. A Digital Marketing Video can Increase Your Conversions by 80%.

Many business people have confirmed that their brands received about an 80% additional conversion rate when they use this strategy. One factor that sponsors this is that many people get attracted to videos.

3. About 68% of People Will Completely Watch a One-minute-long Visual Recording.

As much as people love these contents, their attention span is short. So, about 68% of them will complete a one-minute video, and 89% will complete one of 30 seconds.

4. 60% of People Lose Attention After Two Minutes Into a Video.

Research shows that about 33% of people lose interest in a visual recording after 30 seconds. 45% lose it after one minute, and 60% after two minutes.

5. About 66% of People Prefer to Watch Short Content to Learn About Brand Products and Services.

We conducted a survey, and 18% said they prefer to read posts on different platforms to learn about brands. However, about 66% would rather learn through a video.

6. Social Videos, Webinars, and Demos are the Most Popular Types of Visual Recordings.

There are many videos online and offline. However, the ones that attract more viewers for businesses are social, webinars, and demos. They are mostly interesting to view.

Video Consumption Statistics

7. Streamers Often Get About 95% of the Messages on Videos.

A survey shows that people who watch videos absorb about 95% of the message they pass. This is because they pay more attention to the recordings.

8. People Who Use Google Will Likely Click on Video Search Results More Than Others.

Google search results mostly consist of article links and links to visual content. Research shows that over half of users will opt for video results.

9. About 84% of People Who Watch Explainer Content Will Make a Purchase.

More people will purchase products after watching an explainer than after reading articles, and experts say this rate will increase in the coming years.

10. Video Content is 1200% More Successful Than Other Content.

Many businesses have reported experiencing about 1200% more productivity from visual content than others. This is because more people more people prefer visual recordings.

11. In One Week, an Average Person Watches Recordings Online for About 16 Hours.

About two years ago, people were not as interested in watching recordings as much as they are now. They spent only 10 hours a week on it and currently spend over 16 hours, which means an increment of over 52%. Experts predict that it will increase even more.

ROI Video Marketing Statistics

12. Visitors Spend More Time on a Page if it has a Video.

In a survey, about 83% of marketers admitted that they get more stay hours on their pages when there is a clip. When there are only articles or graphic designs on the page, people spend less time on it.

13. About 89% of Video Marketers Say They Get a Good ROI When Using the Strategy.

Using clips as a marketing strategy has worked for many people, even marketers. Almost all of them claim they have seen a good ROI with the technique.

14. When Video Ads Air on Social Media, About 80% of Marketers View Them Positively.

Clip ads have proven to be more compelling than written ones. They even compel marketers as much as they do customers.

15. Digital Marketing Videos Make Websites See an Increase in Traffic.

In a survey on marketers, about 87% of them say that websites with clip records get more traffic. They attract more people and keep them most of the time.

16. Over Half of the World’s Commercial Strategists Believe Video Marketing Gives the Best ROIs.

It is not a myth that marketing with visual recording produces more results. Over half of marketing strategists believe the same.

Video Marketing Engagements Statistics

17. You Can Save About 50% of the Cost-per-engagement When You Add Videos to Your Promoted Tweets.

Because of the returns you will get after paying to promote a marketing video on X(Twitter), you can cover 50% of the cost. This will help you save more money. Also, you will make extra aside from the 50% covered cost.

18. Pre-recorded Videos on Facebook Get Half the Engagement of Live Streams.

Analytics have shown that people who go live on Facebook get double their engagement when they post a pre-recorded one. More users like to watch things as they happen live than see them after it must have happened.

19. Videos Get More Engagement on Instagram Than Other Types of Content.

If you want to get more engagements on Instagram, your best bet is to post clips. This is because more people like and watch them than they do for write-ups and pictures.

20. Eight of Ten People Remember Visual Recording Ads for the Next 30 Days.

Watching a video advertisement tends to remain in your memory for 30 days. These recordings stick to the memory longer than pictures.

21. Video Content in Emails Can Increase Click-through Rate by 300%.

Records show you will have more click-throughs on every email you send if you attach videos. This makes it a great advertisement medium.

22. The Subscription Rates on Any Platform Can Increase by 26% With Videos.

Using clip records doesn’t work only with products. It also helps people boost subscriptions on their various platforms. It increases them by 26%, and the rate will hike as the years go by.

23. Attaching Videos to Your Emails Increases the Open Rates by 19%.

People who receive emails with video attachments tend to be more interested in opening them than other attachments. The rate increases by 19% worldwide.

24. Including the Word ‘Video’ in Your Email Subject Can Increase Open Rates by 6%.

Aside from attaching videos to your email, adding ‘Video’ to the subject title increases the rate at which receivers open it. The word is intriguing on its own.

Statistics of Mobile Videos

25. About 90% of the Picture Recording Views on X(Twitter) are From Mobile Devices.

Research has shown that more people access Twitter with their mobile devices than computers. As a result, the platform records 90% of views on short clips from smartphones and tablets.

26. About 92% of People Who Use Their Mobile Devices to Watch Videos Ensure to Share Them With Friends.

Mobile devices are handy and easily used, even more so than computers. The navigation keys are easy to find, so people easily send content to friends after watching.

27. People Using Mobile Devices Make Up About 93% of the Views on Microblogging Visual Content.

The number of people who own smartphones and tablets is more than those who own computers. This influences the amount of views that microblogging gets from mobile devices.

28. People Between 18 and 19 Prefer to Watch YouTube Videos Than Television Networks.

Cable TVs are gradually becoming obsolete, and other online streaming services are taking over. Many young people prefer to stream on YouTube rather than on TV networks.

29. About 50.9% of B2B Decision-makers Use YouTube as a Platform for Research.

YouTube has thousands of content, some for entertainment, some for promotions, and others for education. Many people use the educational part for research, including over 50% of B2B.

30. Only 66% of B2C Marketers Use Digital Marketing Clips.

B2C and B2B marketers use digital marketing picture recordings for their work, but one group uses them more: 71% of B2B and 66% of B2C.

31. Desktops are Preferable for Watching Business Videos for Many People.

Research has shown that when it comes to watching business videos, people use mobile devices 13% of the time. However, they use a desktop for the watch 87% of the time. This is because desktops look more serious as well as business-related things.

32. About 30% of Video Merchandising Strategists Believe Clips are More Important Than Websites.

There are many strategies to advertise products. However, 30% of strategists who focus on videos believe using recordings is better than using websites to advertise products.

33. Many B2B Companies Say That Video Content Impacts Their ROI Positively.

From analytics, many B2B companies have tilted more to video content advertising. About 73% of them say that they have seen a great impact on their ROI since using the method.

Statistics of Live Video Marketing

34. Only 12% of the Video Posts on Facebook are Live Streams.

Most Facebook users don’t go live at all, and some do not do it at all times. However, almost every user has posted pre-recorded videos. With this, live streams are only 12% and pre-recorded clips are about 88%.

35. About 45% of Customers Request Live Digital Sessions From Brands.

Many people want to see brands explain and test their products and services live through social media to gain trust. Some of the other 55% don’t care about it or don’t have the time to make the requests.

36. For 17% of Companies Worldwide, Live Streaming is Integral to Their Social Media Advertising Technique.

Even if it is unpopular, live streaming has grown its credibility, making people trust brands more. This is why some brands consider it an important part of their strategy.

37. Professionals in This Industry Say That Live Streaming Will Become More Vital in the Sector in the Coming Months.

Due to the rate at which live streaming is growing brand recognition, its relevance is getting pronounced in advertising. About 60% of experts in this sector say that it will become even more important in the coming month.

38. Facebook Live Saw a 50% Increase in Viewers in 2020.

In 2020, for some reason, more Facebook users became interested in viewing live streams. This made viewers increase by 50% that year. Experts say it will see more increment.

Statistics of Healthcare Video Marketing

39. 5% of All the Searches on Google Relate to Health.

Due to the severe health challenges people worldwide face, this has become a high-level concern. Many people search for symptoms, cures, and other health-related things, searching rises to 5%.

40. People Who Tend to be Healthcare Patients Make Up Diagnoses After Reading Online Reviews.

Many people fear to visit the hospital for some reason. This pushes them to check reviews online and form an opinion after reading six reviews.

41. Experts Said That the Worldwide Healthcare Companies’ Advertising Expenditure Would Increase by 4.3% in 2021.

As far back as 2020, the advertising expenditure for healthcare companies worldwide was relatively low. So, experts predicted that it would increase by 4.3%, and it did. It even beat their predictions that year.

42. 84% of Patients Trust Online Reviews as They Trust Personal Recommendations.

Records show that about 94% of healthcare patients use online reviews. Also, 84% trust the reviews fervently like they would a personal one.

43. Customers are More Likely to Use Search Engines to Find Nursing Homes, Optometrists, and Therapists.

Online reviews for health professionals like therapists, nursing homes, and optometrists go a long way for patients. Only a few of them get personal recommendations for these things.

Statistics of Real Estate Video Marketing

44. Only 9% of Agents in the Real Estate Sector Create Listing Videos.

Listing videos are not important to many real estate agents because they don’t see the use for them. Also, fewer people watch them; they prefer to scroll through listings and not watch them.

45. Videos Have Proven to Be the Best Way for Agents to Show Their Reputations.

Clients look out for the reputations of real estate agents as the top five factors that can make them do deals. One way for agents to showcase their reputations is through videos, which is why they prefer to use them.

46. If You Attack a Video on Your Real Estate Website, the chance of it Appearing on the First Page Will Increase by 53%.

Since videos attract more viewers, many agents attach it to their websites. Analytics show that most websites appear on the search engine’s first page.

47. About 50% of People Who Use the Internet Search for Videos of Certain Services and Products Before They Buy.

Many say that write-ups about products and services appear too long and boring. So, they prefer videos before they buy.

48. More Homeowners Who Want to Sell Prefer Realtors With Video Listens.

Video listings are important to most homeowners looking to sell their properties. This is why 73% of them go for it, leaving about 27% who don’t care about it.

Statistics of E-commerce Video Marketing

49. 12% of Visitors to E-commerce Pages Will Watch the Ads on the Page.

People visiting e-commerce websites might skip ads in other places but not on the commercial pages. Twelve percent of them do this because they want suggestions for other products.

50. After Watching an Ad, 46% of Viewers Will Act On It.

Video ads are becoming more compelling daily, and many people act on them. Nearly half of the watchers take action after watching, and the percentage will increase as the year goes by.

51. 47% of Retail Executives Consider Clip Ads Their Top 3 Marketing Priorities.

When it comes to marketing, video ads are more productive. This is why it has grown to be in the top 3 ad priorities for 47% of retail executives and the top 5 for even more.

52. About Three of Four Customers Say They are Most Likely to Buy a Product if They Watch a Clip Explaining It.

Write-ups and graphic designs don’t explain the functionalities of products, as well as videos do. Because of this, over half of customers rely on videos.

53. Video Ads are Helpful for 93% of Comparison Shoppers.

Records show that about 93% of consumers who do comparison shopping find video ads helpful because they provide vivid explanations.

Statistics Saas Video Marketing

54. 75% of All Video Plays are Through Mobile Devices.

Mobile devices are handy, easy to use, and portable. So, people watch more videos with them than with any other device, bringing the percentage of plays on them to 75.

55. Over Three of Every Four People Worldwide Watch at Least One Visual Recording Every week.

Visual recordings are hard to avoid if you use the internet. You will always bump into one or more, even if you don’t want to watch. Because of this, over three-quarters of the world’s population watches videos weekly.

56. One-third of the Time People Spend Online Goes to Viewing Streaming Clips.

Research has shown that people watch clips more than they do many other things online. Records take up one-third of an average internet user’s online time.

57. 66% More Qualified Leads Go To Video Marketers Every Year.

Each year that passes gives video marketers 66% more qualified leads than the previous one. It is a result of the sector of advertising they engage in.

Statistics of Travel Video Marketing

58. Brand Travel Video Views Have Seen a 394% Increment.

Over the years, many people have developed a preference for watching travel visual records, and most of them prefer branded ones. This has increased the views by 394%, and experts say it will grow even more.

59. Most People Search for Travel Videos Based on Destinations.

Analytics shows that about 71% of travel video searches relate to the destinations. Only 29% of searches were based on the leaving point.

60. 67% of Travel Visual Recordings Come From Brands.

Travel brands make and post more travel clips than other handlers because they get more engagement.

61. 58% of Travel Searches Come From Searches for Specific Travel Brands.

The increment of views in travel content has made brand searches grow. They make up about 58% of the travel searches.

62. 40% of Travel Clip Watchers Stream About Tourist Attractions and Destinations.

Of all the viewers in this sector, 40% watch content about destinations and tourist attractions. They do this for entertainment and to plan trips.

Statistics of Education Video Marketing

63. Between the Last Week of March and the First Week of April 2020, Google Searches for Online Courses Increased by 70%.

Between the last week of March and the first week of April, Google saw a 70% increase in online course searches worldwide. The Covid 19 influenced this growth rate, making people want to take online classes since schools shut down.

64. Online Educational Videos are the Most Common Learning Tool in K-12 Classrooms.

K-12 classrooms mostly use online education pictorial records to teach students. 45% of the students in the classes say it is their favorite learning method, including playing digital educational games.

65. How-to Videos With ‘At Home’ in the Title See a 50% Annual Increase in Worldwide Watch Time.

Every year, the watch time of how-to content across different platforms worldwide hikes. It grows by 50% when there is at home anywhere in the title because people want quick fixes for things in their homes.

66. 58% of People Worldwide Use Videos to Learn New Skills.

People don’t go to physical workshops to learn skills as they used to; they now use online means. Their favorite online method is through videos.

67. 55% of People Watch Online Clip Content Every Day.

Watching content online costs money, and many people don’t mind spending every other day. In one month, they spend over $100 on internet data.

68. In 2018, Companies Spent $1.8 Billion on Videos.

The financial service sector saw an increase in expenditures in 2018. Brands spent $1.8 billion that year, 13.1% higher than the previous year.

69. 65% of Viewers Watch Over Three of Four Videos They See.

People stumble on thousands of videos daily, and they make sure to watch almost all of them. However, they don’t completely watch them because they lose interest halfway through.

Statistics of Social Media Video Marketing

70. About 17% of Businesses Use Live Streaming for Social Media Marketing Campaigns.

Live streaming on social media promotes credibility and trust between brands and clients. However, not every brand knows this, so only 17% use it.

71. 16% of People Who View Social Clips Use Vlogs to Research About Products.

Vlogs are for many purposes, and product research makes it to the list. However, only 16% of social media users use them to research products.

72. Entertaining Videos are More Appealing to Most Social Media Users.

Research has shown that about 73% of social media users prefer to watch entertainment content more than others. They skip most educational and business content online.

73. Posting a Video on Social Media Will Get You 48% More Views Than Other Content.

The rate at which people love watching content online leads them to video posts on social media. This makes handlers get 48% more views on such posts.

74. YouTube is the Most Popular Video-sharing Platform for Marketers YouTube.

According to analytics, YouTube has become the most famous social media platform for sharing visual recordings. 88% of the time, marketers use it to sell out products.

Statistics of YouTube Video Marketing

75. YouTube is the Number One Platform to Watch Content for Millennials.

Due to the ease of usage and the numerous content on YouTube, it has grown to be a favorite for millennials. Following the platform, the number two most preferred is Netflix; it has thousands of mature movies that the age group loves.

76. In 2019, YouTube Users Uploaded 500 Hours of Content Every Minute.

The COVID-19 pandemic in 2019 kept many people less busy because of the lockdown. So, they turned to the internet, and YouTube was the go-to for many people. This increased the hours of content users posted on the platform to over 500 every minute.

77. The Average Time YouTube Users Spend Watching Videos Every Day is 17 Minutes and 30 Seconds.

Most YouTube users spend less than an hour on the platform, and a few spend over three hours there. However, the average time most users spend on the app is one day.

78. YouTube has Over 15 Million Content Creators and Over 38 Million Active Channels.

Analytics shows that there are more active channels than content creators. This means some creators have over two channels that they work with. More research shows that only over 22,000 channels have over 1 million subscribers.

79. YouTube Live Streams Increased by 45% in 2020.

When the virus pandemic worsened in 2020, most people turned to streaming sites. That year, live streams on YouTube increased by 45%.

Statistics on LinkedIn Video Marketing

80. It Would Interest You to Know That About 80% of the Videos on LinkedIn Go Without Sound.

Some of the videos on LinkedIn have sounds, while others don’t. Regardless, people still watch them, not needing the sound. This is because they are mostly promotional videos with write-ups on the screens.

81. The Best Video Length for LinkedIn Ads and Posts is 30 to 90 Seconds.

Visual recordings on the platform are usually more effective when they are not too long or short. A 30 to 90-second video works perfectly for the site.

82. LinkedIn Users Share Posts 20 Times More Than Other Platforms.

LinkedIn is a media site that connects clients with brands. So, people share certain posts until they reach the brand or client they want.

83. LinkedIn Live Streams Get Seven Times More Engagements Than Published Videos.

Analytics have shown that more people prefer watching live streams on LinkedIn. They find them more educational than published videos because of the sound difference and other factors.

Statistics of Facebook Video Marketing

84. Users Watch 85% of Facebook Videos Without Sound.

Sounds don’t always matter in some videos when they already have captions, and most videos on Facebook do. So, people watch about 85% without paying attention to the sound.

85. Facebook Users Watch Live Streams Three Times More Than Published Ones.

Live streams on Facebook get three times more engagements than published content. People like to see things as they happen live rather than pre-recorded.

86. Facebook Records Over 8 Billion Views on Visual Recordings Every Day.

Due to the large number of users on Facebook, the platform gets billions of video views daily. The number is over 8 billion; experts say it will increase in the coming years.

87. Over 75 Million People Visit Facebook Watch Every Day.

Out of the billions of people active on Facebook, 75 million visit Facebook Watch daily. Analytics show that they spend at least 20 minutes watching content on the space.

88. About 71% of the Content on Facebook Comes From Accounts With Over 100,000 Followers.

People with more followers tend to post more than those with fewer followers. The engagement they get encourages them to publish more.

Statistics of Instagram Video Marketing

89. The Sound on Instagram Story Videos is Active for 60% of Watchers.

Research has shown that more people like watching Instagram stories with sound. About 60% of users turn the sound on, and 40% don’t care if it is on; they watch and skip.

90. The Number of People Watching Instagram Picture Recordings has Increased by 80% Since 2017.

Instagram had a high number of views before June 2017. But the number has hiked even more and has stayed up since then.

91. One of Every Three Most-watched Instagram Stories Comes From Business Profiles.

Instagram business profiles are making huge waves as many people go there to find things to buy. They have a few of the most watched stories on the platform and the tendency to increase even more.

92. Using Stickers on Instagram Stories Increases Views by 83%.

If you add stickers to the next story post, you can experience a rapid increase in your Instagram Story views by 83%. People are attracted to funny stickers, and the platform algorithm makes the story appear to more people.

93. Instagram Video Posts Get Twice the Engagement Others Get.

Posting videos is a simple hack if you want more engagement on your Instagram page. You will get double the engagements that you get on picture posts.

Statistics of TikTok Video Marketing

94. TikTok Recorded Daily Views of Over I Billion in 2018.

TikTok analytics show it had over 1 billion views daily in 2018. People wanted to explore it because it was still young, and the content was short and interesting. So, one user gave over 50 views in one day.

95. 66% of All the Marketers Who Venture to Use TikTok Have Succeeded.

TikTok has proven to have lucrative opportunities, and marketers have explored its productivity. About 66% of them recorded success, while some of the other 44% said they didn’t put in as much effort as they would.

96. 68% of TikTok Users Watch Other People’s Videos Online.

TikTok has more watchers than people who post. 55% of the people on the platform are creators, and 45% haven’t uploaded any personal videos. However, 68% of the users actively watch videos by other people.

97. TikTok has Over 800 Million Users.

A few years ago, the number of users on TikTok rose to 800 million and surpassed the amount. Experts say the number will see more rapid growth in the coming months.

98. An Average TikTok User in the US Spends About 7 Hours on the Platform Daily.

People in the US spend an incredible amount of time on TikTok, 7 hours. They break this down into 45 minutes 10 times in one day.

Statistics of X (Twitter) Video Marketing

99. You can boost your retention by 60% on X using Video Website Cards. This works with the platform algorithm to create the possibility.

100. 90% of all the videos X play on mobile devices. This is because more people own the devices, making the interface easier to use.

101. X records about 2 million visual recording views every day. The site is a blogging social media platform, so more people read than watch videos.

102. The click-through rates with Video Website Cards on X are twice as high as the ones from normal video ads.

Statistics of Video Marketing by Country

Statistics of Video Marketing for the US

103. Over 60% of people in the US say they prefer to watch online videos instead of TV. There are various videos online, and you can choose any one that catches your interest, but it is not the same on TV networks. This is why most people in the US prefer to go online.

104. Experts said that 82% of customer internet traffic would come from videos. This wasn’t just mere speculation, as the prediction happened.

105. The rate at which people watch videos with their mobile devices in the US doubles every year. Analysis shows that the US sees double the number of mobile device video views yearly. It sees an increment of 100% as more people get the devices and have even more video needs.

106. Experts predicted that nearly 1 million videos would be uploaded to YouTube every second in 2023. The prediction was true, as many people made visual recording posts online even more.

Statistics of Video Marketing for the UK

107. In the UK, 41% of B2B marketers consider B2B clip recordings. They are making this consideration because they want to increase their revenue.

108. 93% of marketers in the UK say that their sales have increased since they started using clips. The method has proven to be effective for selling our products.

109. 32% off clip ads that last 15 seconds online. This is the most popular duration in the UK, as more marketers use it to get buyers’ attention. Other durations are less popular.

110. Only 61% of businesses in the UK considered using video for content marketing in 2016. After five years, in 2021, the rate grew to 92%, and it experienced more growth.

111. About 57% of UK video marketers use live video for advertising. 34% of the rate use Facebook Live, and 13% use Instagram. These are the most popular media for this sector.

Statistics of Video Marketing in Canada

112. In Canada, about 73% of content marketers actively use online clips as part of their marketing strategy. 62% of the entire marketers adopted the same method.

113. YouTube is the leading digital video site in Canada. It gives Canadians what they want, and they prefer it.

114. Two out of every three streamers in Canada use mobile devices. These devices are handy and easy to use, which is why people prefer to use them.

115. Nearly 26.1 million people watch videos in Canada monthly, which shows how much people like visual clips.

Interesting Facts About Video Marketing

116. For 17% of companies worldwide, live streaming is an important part of their social media advertising technique.

117. People who tend to be healthcare patients make up diagnoses after reading online reviews.

118. Experts said that the worldwide healthcare companies’ advertising expenditure would.

119. 84% of patients trust online reviews as they trust personal recommendations.

120. About 50% of people who use the internet search for videos of certain services and products before they buy.

121. 47% of retail executives consider clip ads their top 3 marketing priorities.

122. The search for online courses on Google increased by 70% in 2020 between the last week of March and the first week of April.

123. About 17% of businesses use live streaming for social media marketing campaigns.

124. Posting a video on social media will get you 48% more views than other content.

125. YouTube has over 15 million content creators and over 38 million active channels.

Conclusion

Video marketing has spread across diverse sectors and industries, and its popularity has increased worldwide. Every brand believes it increases sales, engagement, awareness, and more.

Many people, especially youngsters, prefer visual recordings to pictures and write-ups, so you hardly see lots of engagement with blogs that use only blocks of text.

If you post video clips, your page will receive more views, and businesses will become more visible and gain clients when they advertise with videos. Therefore, more brands are adopting video marketing for publicity and marketing. When you go live, you can attract more buyers and engagement. The facts above are a guide to show how much more your brand can achieve with video marketing.

FAQs

References

The post Enlightening Video Marketing Statistics You Should Know in 2024 appeared first on The Tech Report.

The era when people read posters and bills is disappearing. Many people now check out online reviews before buying. Building a positive online reputation in our digital age cannot be overstressed. Having bad product reviews and hoping to make good sales is more like planting oranges and expecting a harvest of apples. A company’s reputation accounts for 63% of its market value.

People may not have seen your physical product before, but what they read online about it is the deciding buying factor. 85% of consumers trust online reviews as much as personal recommendations. Businesses today have no choice but to build a great online reputation.

Do you know your business can be swept out of the way simply because of bad reviews? You will be shocked at how many companies have been reduced to nothing. Learn the statistics on how well businesses have fared and the numbers that have closed down due to bad reviews in today’s digital world. Let’s start.

Key Reputation Management Statistics Statistics 

1. Up to 75% of consumers have more trust in brands with positive online reviews.
2. As many as 60% of customers will not consider buying a brand with negative online comments.
3. As many as 63% of clients gave positive product reviews in 2020.
4. Just 32% of consumers sent negative reviews by the close of 2020.
5. 72% of consumers in the United States wrote reviews throughout 2020, 6% more than the record at the close of 2019.
6. The habit of reading online reviews of the past month is done by 73% of consumers.
7. Half the total number of customers are in the practice of reading reviews from 14 days ago.
8. 1 out of every 3 moguls say that negative reviews have caused damage to their business.
9. To be exact, just 49% of managers believe that the reputation of their CEO is linked to the brand’s standing.
10. Up to 54% of consumers feel that brands should increase their online relations with their customers.
11. A better experience for 61% of clients will likely happen when mobile usage improves.
12. Posting reviews to 43% of brands should only be done by customers who have attested to their order.
13. Trusting online reviews is the same as a good word from friends to 83% of clients.
14. Any review of 73% of customers over three months old should not be trusted.
15. The average customer out there feels that a review can only be valid when it is over 40 in number.
16. A rating between 4.2 and 4.5 can be said to be a success regarding reviews.
17. Any business with a 5-star rating on review raises an eyebrow to onlookers.

General Reputation Management Statistics

1. Up to 75% of Consumers have More Trust in Brands With Positive Online Reviews.

For 75% of brand consumers, buying a product is largely influenced by its positive reviews online.

2. As Many as 60% of Customers Will Not Consider Buying a Brand With Negative Online Comments.

For as many as 60% of consumers, any brand with a bad reputation online is a no-no.

3. A Company’s Market Value Depends Largely on the Reviews it Gets Online.

More than 63% of a business’s market value growth is owed to the reviews it receives. This shows that a company’s reviews are linked to its market value.

4. It Takes as Much as 40 Good Reviews to Erase Just One Negative Review of a Product.

Every brand tries to keep a good online presence, as it can take up to 40 great reviews to erase one negative online comment.

5. As Much as 99.9% of Consumers go Online to Read Reviews Before Any Purchase in 2021.

As high as 99.9% of consumers goes to show the importance of reviews to the modern buyer. Since a lot of shopping is happening online, it is only right that businesses put their best foot into the competition.

6. By the Close of 2018, Up to 96% of Consumers Were on the Lookout for Negative Reviews.

It’s quite funny how people would rather look for negative reviews of a brand than positive ones. Up to 96% of shoppers scouted for negative reviews of brands when shopping in 2018 alone. The reason behind this is to see the business weaknesses; they usually purchase if the negatives are few.

Online Review Trust Statistics

7. Trusting Online Reviews is the Same as a Good Word From Friends to 84% of Clients.

Online reviews carry so much weight for 84% of customers like that which comes from close friends.

8. Making Purchases for 95% of Consumers Involves Reading Through Reviews.

In this modern society, buying a brand takes a lot of time for 95% of clients. These people take their time to review reviews before deciding.

9. A business With Four Stars and Above Will Attract 57% of Willing Buyers.

The number of star reviews shows, to a large extent, how great a brand is in the market. Up to 57% of consumers feel businesses with less than four stars should not be given a second look. This shows that brands must work hard to create a good online reputation.

10. The Average Customer on the Street Will Trust a Brand With Over 40 Online Reviews to Deliver Quality.

An average customer believes any business with over 40 reviews is good enough to be trusted. This idea is based on the fact that brands need customer reviews to grow their market value.

11. A Rating of 4 to 4.5 Most Times Appeals to Persons Scouting Online for the Best Brands to Use.

Since 70% of clients use rating filters to search businesses, having a 4-star rating will stand out. Businesses with ratings between 4 to 4.5 stars are more likely to attract customers. This shows that those with lower ratings are likely to be bypassed.

12. Just 10% of Customers are Attracted to Brands With a 5-star Rating.

So many customers find it too unreal for a business to be rated five stars. They think no business can be perfect on all sides. These people will rather opt for brands with 4.2 to 4.5 stars.

13. Up to 34% of Clients Complain That Brands Do Not Post Their Unsatisfied Reviews Online.

The poor reviews of around 34% of brand consumers are kept in the dark from public view.

Purpose Behind Online Reviews

14. Consumers Usually go Through at Least Seven Reviews Before Purchasing.

Most consumers are in the habit of scaling through the reviews of a brand before deciding to buy. It takes an average of 7 reviews to convince a customer whether or not to buy a brand.

15. For 87% of Consumers, Online Reviews of a Product Decide Whether a Business Should be Called.

87% of consumers use the number of positive reviews to determine whether they should contact a business. Users’ online posts show how good a brand is to this segment of clients.

16. As Many as 53% of Customers Expect Brands to Answer Their Online Reviews Quickly.

Up to 53% of customers expect their online reviews to get a quick answer from the brand. This shows that many people post reviews to get in touch with the brand.

17. As High as 83% of Consumers Believe that Ads are not to be Trusted as Much as Posted Reviews.

What is displayed in adverts for 83% of clients cannot be trusted like that of brand reviews. This stems from the belief that reviews come from the experiences of brand users.

18. As Many as 70% of Customers Will Gladly Post a Brand Review if Asked.

A good number, as great as 70%, will rush over to post a review if a brand they use asks it of them. This shows that some of the reviews you see online are not self-driven but at the request of brands.

19. Paying an Online Visit to a Comparison Store Comes Naturally for 87% of Customers Worldwide.

An online comparison store is handy for 87% of clients searching for the best products daily.

20. The Average Consumer is Fond of Seeking Out Brands Weekly on Social Media.

As we all know, social media is a place for connecting, which has helped increase brand publicity.

Reputation Management in Hiring and Workers Retention

21. A Company’s Reputation Comes First Place for 69% of People Searching for a Job.

It is more like what is in this job for me. Companies are now tasked with getting the best hands for the job as the competition in the market rises. To do this, a firm must work tirelessly to build a great reputation. This is more like gaining the approval of the public to get the best hands that will push your company forward.

22. A Company With all the Juicy Welfare Packages can be Avoided by 30% of Job Applicants.

A firm with a bad reputation is seen by 30% of applicants as one that should be avoided at all costs. These 30% feel that a brand’s reputation surpasses its offer paycheck.

23. A Company’s Branding is a Hot Topic Among Companies Looking for Great Talents.

A company with a good reputation is likelier to get the best of talents than one with a bad reputation.

24. A Company With Negative Reviews Will Spend 10% More on Hiring Great Talents.

No wonder applicants love to line up at the doors of firms with positive reviews. The truth is not farfetched, as almost everyone likes to be associated with goodness. Companies with bad reputations must pay 10% more to convince experts to work with them.

25. Social Media is a Tool Used by 70% of Managers to Screen Off People Applying for Jobs.

One very effective tool for screening job applicants today is social media. It comes in handy for 70% of managers who are looking for not only talent but also character.

26. Digging Deep Into an Applicant’s Online Reputation Helps 85% of Companies Decide on Hiring.

Up to 85% of human resource managers in the United States surveyed online to learn about the reputation of job applicants. This is one strong reason to hire or reject an applicant.

27. Having a Presence on Social Media Counts a Lot for 57% of Companies Hiring.

A strong presence on social media coupled with a good reputation are great points to be hired for 57% of companies.

28. Up to 54% of Firms Do Not Care if a Candidate has an Active Social Media Account.

54% of brands do not consider an applicant’s lifestyle displayed on a social site when delivering jobs.

29. Around 50% of Companies Check Their Workers’ Online Activities.

Only 50% of employers monitor what happens in staff’s online lives. To these brands, monitoring workers online is key to the company’s reputation.

30. LinkedIn is a Great Place for 93% of Brands Who Need to Hire the Best Hands.

The best hands for as much as 93% of HRs can be easily taken on board from LinkedIn.

31. Using LinkedIn to Scot for Hires is the Best Option Over Others, Like the DIY Approach.

Using DIY can achieve a success rate of only 28% compared to the successes achieved by LinkedIn.

32. Up to 12% of Hires Promise to Use Their Social Media Handles to Promote Their Brand on Job Contract.

Brand promotion is a task with which 12% of workers set themselves through their social media handles.

33. Many Big Enterprises Set Themselves to Hire Permanent Reputation Managers.

To keep up with positive reviews, reputation managers are hired by big companies today.

Effect of Good and Bad Reviews

34. Customers are Likelier to Tell a Bad Brand Experience Than When it is Positive.

Up to 15 customers will announce how bad a brand is, while just 11 will tell others of a good experience.

35. Products With 1—to 2-star Ratings in the Review are Unlikely to Attract Purchases From 86% of Viewers.

A product with a review rating of 1 or 2 will most often discourage 86% of likely buyers. This shows that poor-rated reviews scare away many likely buyers.

36. Up to 19% of Consumers Will Take the Risk of Buying a Brand with a Rating of 3 or less.

Any business rated three or below will likely attract 19% of clients to its stand. This is likely the case, as people are prone to buy highly rated brands online.

37. Just 13% of Clients Will Review a Business’s Product Offerings Rated 1 or 2 and Still Buy.

Only 13% of customers buy from brands with low ratings of between 1 and 2.

38. A Product for 67% of People that is not Covid 19 Insured Should Not be Taken a Second Look At.

The protection from Covid-19 is certainly the first thing 67% of consumers look at when buying a product.

39. The Problem of Negative Repute Caused Businesses in the United Kingdom to Lose $663,531 at the Close of 2019.

A bad reputation in the UK was a problem for many businesses in 2019, causing losses of up to $633,531.

40. At Some Point, One Out of Every Seven Firms in the United Kingdom has Lost Revenue of $65,350.

The wave of bad reputation has scarred one in seven companies in the United Kingdom. This has caused businesses affected to have a revenue fall of $65,350.

41. Getting 50 Good Reviews Can Increase the Number of Clicks to an Amazing Height.

Good reviews help a business score points that adverts may never achieve. Getting up to 50 reviews can significantly improve your business click rates.

Reviews of Top Sites

42. A Rise of 1 Star on Yelp Will Increase 5 to 9 % in Business Revenue.

When a business has as small as a star rise in Yelp, the revenue will shoot up by 5 to 9%.

43. Google is the Trusted Search Engine to Get Product Reviews for 63% of Consumers.

Getting reviews from Google is the only trusted way for 63% of consumers who are set to buy products.

44. One Very Popular Review Used by Customers to Get Usable Reviews is the Better Business Bureau.

Better Business Bureau is useful when it comes to getting the reviews of companies all across the globe.

45. A Yelp-free Business Account Can Add up to $8,000 in Revenue in Just One Year.

Businesses can get up to $8,000 as revenue from using the free Yelp account in a year.

46. 59% of Customers Decide Which Product to Buy After Reading Reviews on Two to Three Sites.

Up to 59% of customers will first go through the reviews of a product on 2 or 3 sites before making a purchase.

47. Up to 57% of Yelp Users Contact Businesses Within One Day of Seeing Reviews.

57% of Yelp visitors contact companies with great reviews within a day.

48. As Great as 98% of Users Buy From Businesses They Come to Know Through Yelp.

Yelp has helped in no small way in connecting businesses to willing consumers. The fun part is that everyone is left satisfied on Yelp.

49. Up to 97% of Businesses in the Travel Industry Feel that Trip Advisor has a Great Part to Play in Their Success Story.

97% of travel business owners need a good reputation on Trip Advisor. This stems from the belief that Trip Advisor will help them to scale above the fierce market competition.

50. Google My Business is Used by Up to 158.03 Million Clients Monthly.

Google My Business is one of the most popular review sites, with 158.03 million users.

51. Facebook Business is Now a One-stop Place for 19% of Reviews Across the Globe.

Up to 19% of reviews can be seen on the Facebook Business page anywhere in the world.

52. TripAdvisor has as large as 8.4% of the Total Business Reviews Today.

You can get 8.4% of all business reviews by checking out TripAdvisor.

False Reviews Statistics

53. It Came to the Notice of 46% of Consumers at the End of 2019 that Brands Posted Some Reviews.

It came to the shock of 46% of consumers at the close of 2019 that brands could go the length of writing their reviews.

54. It is True That 10 to 30% of All Online Reviews Posted are Nothing But Lies.

Fake online reviews have been flying all over the web to the tune of 10 to 30%.

55. Up to 88% of Companies Feel it is Impossible to Erase False Information Online.

For 88% of companies, eradicating false information posted online is impossible. This is because posted content can be seen several times over.

56. As Many as 82% of Consumers Believe They Have Encountered Fake Reviews in the Past 12 Months.

There was a report by 82% of consumers of fake reviews for 12 months in a row. This is a source of worry as reviews ought to show the true opinion of brands.

57. Persons Between 18 and 34 Years of Age Do Not Have Much Trust in Reviews.

Young people do not trust online reviews between 18 and 34 years old. Up to 92% have come across false reviews at some point in the last couple of months.

58. People Over 54 Years Old Trust Online Reviews Over Others.

The older generation above 54 is the most trusting regarding online ratings, with just 59% doubters.

59. Over 54% of Consumers will not Withdraw Money From Their Accounts if They Suspect Brand Reviews to be Fake.

Fake reviews are frowned upon by over 54% of consumers to the extent of not buying an item from such brands.

60. As High as 95% of Consumers Believe That Reviews are Fake When There is no Negative Comment.

As much as 95% of customers feel that any product without a single negative review online is fake. These clients will immediately scroll to other brands with at least one or two negative reviews.

61. Reviews to 30% of Customers Without One Positive Remark are Fake.

Any online review that has no single positive remark is taken to be fake by 30% of customers.

62. Up to 72% of Clients Believe the E-commerce World is Flooded With Fake Reviews.

Fake reviews are the order of the day to 72% of customers who go online to search out brands.

63. Up to 64% of Amazon Supplement Reviews are Fake.

Supplements reviews on Amazon are 64% lies displayed to the customers. It takes up the largest chunk of fake reviews consumers have on the site. Electronics is next, with 61% of fake reviews at the close of 2018.

SEO and Reputation Management Statistics

64. Google is the Favorite Search Engine for 97% of Consumers in Need of Good Brands.

For 97% of consumers, the answer to the budding question of a brand with a good reputation lies within Google.

65. The Search Online for How Local Businesses are Faring is a Norm for 97% of Customers.

The web answers whether local businesses are doing well or not for 97% of clients. Online search for local business reviews to another 12% is an act that must be done daily.

66. As Huge as 64% of Customers Trust Google Review Results on Brands.

To 64% of consumers, Google is the first stop for getting the right reviews on any brand. These consumers trust reviews posted on Google so much that they instantly purchase products.

67. Just 20% of Brands do not Like How Their First Page is Presented on Google.

Up to 20% of firms feel that Google is unfair on how their business first page is presented. This is because how a brand’s first page looks decides customers’ interest.

68. Mobile Devices are Used for 80% of Searches on Nearby Businesses and Services.

Most people (80%) use their mobile phones to steer their way in finding services and brands close to them.

69. Reviews on Google are Second When it Comes to Local Searches.

Reviews come second place amongst all searches that are carried out every single day on Google.

70. Any Business Able to Hike up its Rating by Two More Stars Will Likely Get a 25% Traffic Increase.

Do not take too lightly the value that online ratings bring to a business. A brand that succeeds in moving two steps forward in ratings will get a 25% increase in traffic.

71. Up to 62% of Clients go Online to Check What is Written About Them.

62% of customers use a search engine to determine what people think about them. This is a way of clearing their thoughts and knowing what others think about them.

72. In These Years to its Credit, Google has a Search Traffic of up to 92%.

The belief that Google has the right information has increased 92% of search traffic.

73. 90% of Customers Form their Opinion of a Search Based on What They See on the First Result Page.

As many as 90% of customers do not go beyond the answer on the first page when researching a brand or service.

74. Most Brands Have Their Facebook Reviews Posted on Their Google First Page.

When you search for most brands on Google, Facebook reviews appear on the first page.

75. Curious Customers Every Single Day on Google Makes Over a Billion Searches.

Google can attract over a billion-word searches every single day of the year.

Reputation Management Appraisal Statistics

76. Business Managers Believe that Around 25% of a Company’s Outlook Momes From its Online Status.

A company’s value can be 25% traced to what people say about it online. This is another reason why businesses work on improving their services.

77. Up to 50% of Customers Worldwide Feel that How a Brand Performs Online can Boost its Market Value.

Customer reviews have a lot to play regarding a brand’s market value. This belief is held on to by 50% of customers all around the globe.

78. A Company can Spend as Much as $5,000 to $20,000 on Getting Out of an Ugly Online Issue.

No one likes to be on a fix regarding a bad reputation online. A company can likely spend between $5,000 and $20,000 to get back on its customers’ good books.

79. It Takes up to 50 and, At Most, 200 Hours to Manage Online Reviews.

Managing online reviews is no fun; it can take as much as 200 hours each quarter.

80. The Online Reputation Market is Likely to Hit $410 Million at the End of 2025.

It will likely grow with the speed of light to hit $410 million at the close of 2025.

81. The Reputation Online Market at the Close of 2025 is Expected to Reach Greater Heights in the Middle East, Europe, and Africa.

Countries in the Middle East, Europe, the United States, and Africa should expect the online reputation market to rise.

82. Consumers have the Largest Chunk of Stakes in Online Reputation Management.

It should not come as a surprise to you that consumers are the greatest stakeholders. This is because the fallout from or increase in brand services affects consumers.

Conclusion

The success or failure of any business lies, to a large extent, in its online reviews. We live in a digital age where almost anything can be found online. Consumers do not want to go through the stress of asking what others think of a brand.

They can easily go to a search engine like Google to check; that’s where the answer lies nowadays. What’s more, these reviews found online help to boost the reputation of a company. The boost in reputation will, in turn, increase a brand’s revenue. This becomes more like a win-win situation for the brands and customers alike. Positive online reviews bring in more customers, great talents, revenue, and market value to brands. So, the facts above show you how important business reputation is and give you insights on building a good one.

FAQs

References

The post 80+ Striking Business Reputation Management Statistics (2024) appeared first on The Tech Report.

Although many small businesses do well and profit consistently, about 33% fail within the first two years. Hence, small business lending is now a thriving aspect of the economy. Of course, starting up is never easy; entrepreneurs will need all the help they can get financially.

Even after setting up, the first two years, when profit and income are usually, are critical. There must be funds to keep things afloat until profits start. Small business loans are the only way for many with great ideas to get off the ground. That’s where SBA loans come in. The government backs SBA loans. They help small businesses get the funds they need to start, grow, and build strong businesses. The statistics in this article feature knowledgeable insights and trends in small business lending and how it has fared over the years.

Key SBA Lending Statistics

1. SBA loan worth is estimated to be $633,000.
2. Approximately 15% of the loans granted to SMEs go to the renovation and construction sector.
3. Limited-service restaurants occupy the second spot, with 19,141 loan grants.
4. 38% of the urban small businesses are granted the funding requested.
5. Even though 13% of the population are Black-owned businesses, less than 2% have access to small business loans.
6. Only 16% of the entire small business loans got to women-owned small businesses, regardless of the 30% of small businesses owned by women.
7. 85% of small businesses that apply for merchant cash advances get approval.
8. The chance that a small business will get all the funding they’re applying for is 20%.
9. Fintech lenders apply many other ways to assess the creditworthiness of borrowers, such as Machine Learning.

General Small Business Loan Statistics 2024

1. Nearly One in Three Businesses Fail Because They Don’t Have Enough Capital, While 42% Fail Because Their Services or Products Aren’t Needed.

Small businesses fail due to numerous factors, such as lack of capital, maintaining an inadequate management team, a defective infrastructure, unsuccessful marketing initiatives, etc. Generally, the most common reason most businesses do not succeed is funding, that is, lack of capital. Statistics show that about 33% of businesses fail due to this. Another major reason that about 42% of startups fail is no market need. This happens when business owners assume a market fits their product, hire staff, and restrict the runway to a turnoff before running out of capital.

2. Less Than Half of Small Businesses can Access All the Funds they Need.

Not all businesses would have access to external funds or benefit from investments for many reasons. Meanwhile, most small businesses will likely obtain SBA loans to finance equipment, fixed assets, and other business needs. Statistics reveal that about 48% of small business founders can access all the business’s financial needs, and 43% have applied for a loan from a small business lender.

3. Small Business Loans are Typically Worth Approximately $633,000.

Are you a small business owner and looking for a loan? Certain loan institutions accompany lending options, eligibility requirements, and repayment terms. Different categories of small business loans are designed to help business owners with varying amounts depending on the type of business. Depending on the lender and type of loan, the loan amount is $633,000 across all banks in the US. This data is drawn from the Federal Reserve in 2017.

4. Conversely, the Average SBA Loan Amount is $417,316.

However, the average small business loan differs considerably depending on the type of loan and the lender a business owner chooses. Typically, an SBA’s average loan amount to small businesses is $417,316; the maximum is $5 million.

5. In One Form or Another, More Than Two-thirds of Small Businesses are in Debt.

Approximately 70% of small businesses in America have outstanding debt. In addition, two-thirds of businesses in debt have varying amounts of debt. About 17% of businesses owe between $1 and $25,000, and then about 21% are in debt between $25,000 and $100,000.

Small Business Loan Statistics by Industry

6. The Renovation and Construction Sector Receives About 15% of the Loans Granted to SMEs.

Historically, 15% of approved small business loans go to the renovation and construction industry, making it the highest holder of small business loans. An industry like this requires huge repairs, maintenance, and monetization loans.

7. The Trucking and Transportation Business Takes Second Place (Around 15%).

Like the construction and renovation industry, which has a 15% approved loan rate, the trucking and transportation industry has the second-highest loan proportion. This industry is no different from the construction and renovation sector, which needs loans to turn a profit and cover equipment, repairs, and general maintenance.

8. Full-service Restaurants Receive the Highest Volume of SBA Loans for Small Businesses, and the Total for 2019 was 28,680.

According to statistics, the full-service and limited-service restaurant businesses received $17.1 billion in combined loans. Full-service restaurants received the highest volume of loans, totalling 28,680 in 2019 alone.

9. Limited-service Restaurants Take the Second Position with 19,141 Loan Grants.

Limited-service restaurant businesses hold the second spot, with about 19,141 loans disbursed in 2019. Trailing closely behind is the dental industry, with about 10,699 loans amounting to $6 billion. 

10. Not All Business Sectors are Eligible for SBA Loans.

Sadly, over ten potentially legal business sectors do not meet the eligibility requirement for small business loans. These include Gambling, Government-Owned, loan Packaging Firms, Nonprofit, MLM, Multi-Sales Distribution, Religious, Speculation-Based industries, and Real Estate Investment firms.

Small Business Loan Demographic Statistics

11. 51% of  Rural Small Businesses are Much More Likely to Receive a Loan for All Requested Finances.

It is not surprising that the results of small businesses can vary from one region to another. Statistics reveal that about 17% of small businesses occur in rural areas. SBA loans are more likely to be granted to rural SMEs, with 51% obtaining all the funding required.

12. The Funding Requested is Granted to 38% of the Urban Small Businesses.

There is a huge disparity between businesses in rural and urban areas in the US, and so are the outcomes. Beyond the location of a small business, race, gender, and even class play a major role in a business’s outcome. According to statistical data, approximately 38% of urban businesses tend to receive the full amount of loans requested. 

13. 62% of Small Businesses in Rural Areas Rely on Small Bank Loans to Finance their Activities.

Unsurprisingly, small banks account for 55% of the total banks in rural areas. Small businesses in these areas depend heavily on small rather than larger banks. According to statistics, about 62% of loan applications from rural small businesses go to small banks.

14. In Urban Areas, 53% of Small Businesses Require Loans from Larger Banks Compared to 43% of Smaller Ones.

Compared to the 55% of small banks in the rural areas, only one-quarter of small banks exist in the urban areas. Although almost more than half of the urban small businesses apply for loans in larger banks, about 43% apply to small banks. 

15. Black-owned Businesses can Access Under 2% of Small Business Loans, Though 13% of the Population are Black Americans.

Statistical data reveals that Black American organizations account for 13% of the population. Although almost half of these black-owned businesses apply for small business financial loans, they receive only about 2% of the loans.

16. Black-owned Companies are Twice as Likely to be Denied a Loan.

Study reveals that black-owned businesses tend to be rejected loans even with 47% of financial loan applications approved. This is despite Black Americans accounting for 13% of the total population of business owners.

17. Less Than 47% of the Black-owned Companies’ Financing Applications are Approved.

According to data from the US Federal Reserve, more than half of black-owned companies were turned down for loans. Even though this greater number applied for loans, only about 47% of the loan applications were approved with full financing. Sadly, even with these black-owned businesses getting approval, not all the applications receive full funding. The failure rate is above 10%, the highest in all categories.

18. Even Though Women Own 30% of Small Businesses, They Only Receive 16% of Small Businesses.

Small businesses owned by women receive only 16% of small business loans, even though about 30% of small firms are owned by women. According to research, women face more stringent terms or may be rejected loans than their male counterparts.

Small Business Loan Application Statistics

19. Almost Half of SMEs have Applied for Loans from a Small Business Bank in the Last Twelve Months.

According to statistical facts, small businesses are less likely to obtain bank loans than large firms. This means that most small businesses get financial loans from small banks and other sources like internal funds, cash from friends and family, etc. About 40% of small and medium enterprises in most countries source financial loans from small banks.

20. The Highest Lending Approval Rates for Small Businesses are Found Among Institutional Lenders, Such as Insurance Companies and Pension Funds, at 66%.

Institutional lenders, such as pension funds and insurance companies, have been identified by Biz2Credit’s Small Business Lending Index. These lenders have the highest approval rate, around 66% of all financial institutional lenders.

21. Approval Will be Given to 85% of Small Businesses that Apply for Merchant Cash Advances.

Other institutions and lenders have varying loan approval rates for small businesses depending on the loan type. Lenders like the merchant cash advance offer the highest approval rate, 85%, of all small business loan types.

22. SBA and Line of Credit Loan Approval Rates are 52%.

Business Credit Line loans alone have an approval rate of 70%, while the SBA business loan approval rate is estimated at 52%. This percentage comprises those who apply without funds, those who receive approval, those with debt aversion, and those who are disheartened.

23. 9% of SMEs Receive no Capital Funding After Applying for a Loan.

According to statistics, 9% of small businesses apply for loans but receive no financing. Additionally, about 20% of small businesses who applied for business loans received all the funding they requested. 

24. There’s a 20% Chance That a Small Business will Get all the Funding They Apply For.

Based on study data, 20% of small businesses will likely be granted all their financing needs. This is greater than the less than one-tenth who do not receive any capital funding.

25. Only Part of the Funding They Applied for is Granted to 14% of Small Businesses.

Obtaining loans is not enjoyable, but it’s sometimes inevitable for most businesses. It is common among smaller ones, and about 14% of small businesses get some of their financial loan needs met. Additional statistics reveal that, in total, approximately half of small businesses applied for loans in 2020.

Latest Small Business Lending Trends

26. The SBA Granted 14 Million Loans to Small Businesses in 2020, Totaling $764 Billion.

According to statistics, out of the $764 billion worth of loans granted in 2020, about $736 billion were attributed to COVID-19 relief loans. This means that 96% of all SBA loans disbursed in 2020 went to relieve the pandemic. 

27. Fintech Lenders Use Other Ways to Assess the Creditworthiness of Borrowers, like Machine Learning. 

Financial institutions evaluate the creditworthiness of potential borrowers in diverse ways. Some ways include considering their income and examining their borrowing and repayment history. Another method uses machine learning algorithms to analyze data from various sources and structures to create correct credit scores. With this, Fintech can determine credit risks, i.e., whether potential borrowers are eligible for loans, and make informed lending decisions.

28. Artificial Intelligence and Data Analysis are Sometimes Used to Assess Creditworthiness and Speed up the Application Process.

Aside from machine learning techniques, Fintechs uses big data analytics to promote credit scoring. Due to the importance of data in machine-based analysis, data relevance should be ensured in structural changes, indicator counterfeiting, and agency issues. Modern technology has enabled new business models to use AI and advanced data analysis techniques for big data as a promising solution. This enables better credit decisions, making them more effective by simplifying tasks.

29. Today, 88% of US Consumers Use Fintech Services.

A survey reveals that by the end of 2022, Fintech had become the central institution for a whopping 88% of Americans. Statistics show that from 2020 to 2021, US consumers who adopted Fintech solutions grew from 58% to 88%, indicating a 52% year-over-year (YoY) increase. Undoubtedly, Fintech has helped businesses in America reach goals, improved inclusivity, and contributed immensely to the overall financial well-being of consumers.

Final Words

Taking a business loan is often inevitable; without it, one-third of businesses fail due to a lack of capital. Taking business loans becomes the only viable option for most businesses to continue their operations. Many small businesses in America and beyond took loans after the global pandemic in 202 dealt them a huge blow. Sadly, while the processes are complex, not all small business loans are usually granted. Only about 48% of small businesses are granted all the funding they need; others only get part of it.

Some business sectors are denied loans because they do not meet eligibility criteria, industry type, poor credit score, etc. Those who get the funding face the challenges of paying high interest rates. Most lenders offer higher loan amounts, while some offer less, depending on the type of loan and the industry. The statistics above provide meaningful insights and trends on Small Business Administration (SBA) loans. They are more than just figures; they are ideas that would guide small business owners in making informed loan decisions.

Frequently Asked Questions

References

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Young people, also called millennials, are the driving force of every society. Their minds are different, so they think differently than the older generation. Millennials find it quite exciting to surf the Internet for what they need.

This act may be boring for the older generations as they prefer visiting a local brick-and-mortar store. According to recent millennial marketing statistics, this age group reviews 13 Q&As, 3 videos, and 11 photos before buying a product.

For whatever reason, millennials fancy digitization and tech, spending most of their time in cyberspace, and so businesses are leveraging this to catch their attention. Investments cannot be let out of the loop, as many millennials look in that direction. Reviewing the millennial marketing statistics in this article will help you learn more about millennials and how to target them in your business marketing. Let’s start.

Key Millennial Marketing Statistics

1. Millennials buying power in the United States rose to $600 billion at the close of 2022.
2. The purchasing power of persons aged 18 to 29 rose as high as $1.4 trillion globally.
3. Up to 50% of the total workforce in most nations are millennials.
4. One out of every four millennials started earning from their teenage years.
5. Just 15% of persons who are millennials live under the same roof with their parents.
6. As many as 93% of millennials in the United States own a smartphone.
7. Social media is a means of learning new trends for 47% of millennials. 
8. Just a third of these young ones buy an item after watching an ad on social media.

General Millennial Marketing Statistics

1. Millennials Buying Power in the United States Rose to $600 Billion at the Close of 2022.

The buying power of persons between 18 and 29 years old was as high as $600 billion when 2022 ended. 

2. Up to 50% of the Total Workforce in Most Nations are Millennials.

Not much can be done without the input of the young ones in any country. This statement comes true with the involvement of 50% of millennials in every country’s labor force.

3. One Out of Every Four Millennials Started Earning Money During their Teenage Years.

They are always one person in every four working-class millennials who started work right from a teenage age.

4. Just 15% of Millennials Live Under the Same Roof as their Parents.

A large number of millennials today live outside the abode of their parents. Only a small fraction of 15% are yet to take the big leap of freedom.

5. As Many as 93% of Millennials in the United States Own a Smartphone.

A smartphone is one gadget loved and held by up to 93% of youngsters in the United States. 

6. Social Media is a Means of Learning New Trends for 47% of Millennials.

Social media platforms like Facebook, Instagram, and YouTube allow 47% of young adults to know what is trending. 

7. Just a Third of These Young Ones Buy an Item After Watching an Ad on Social Media.

Only a third of millennials purchase an item straightaway after watching the ad on a social media page. 

8. Millennials Were the Highest Group in the United States, with 72.4 Million at the Close of 2022.

The US millennials reached a mark of 72.24 million when 2022 ended. This group was all born between 1981 and the close of 1996. They are called the height of civilization and will be a main part of the populace for years.

9. About 1.8 Billion Millennials are Spread Across Every Crook and Cranny.

Studies show that around 1.8 billion young adults are in all countries, meaning that 23% of the world comprises millennials. Many millennials are from the Asian continent, with as many as 1.1 billion. Africa has its share of the cake, with just 278 million young adults, and Latin America has 155 million young adults. 

10. Most Young Men Get Married at 30, While this Happens at 28 for Ladies.

Men get married at an average of 30 years of age, but this is not the case for women. The average young lady enters into marriage at the age of 28. 

11. As Many as 83% of Millennials Spend a lot on Seeking Body Wellness.

Wellness, to these, unlike the older generation, means more than physical health. It simply means all that concerns a person’s mental, social, and emotional health. 

Millennials Technology Trends

12. As Many as 93% of Millennials in the United States have Smartphones.

Up to 93% of millennials in the United States use an internet-connected smartphone. This means that 9 in every 10 millennials have a mobile phone. A tablet is used by just 55% of millennials in the United States. 

13. Just 20% of Youngsters Stick Around to Watch Content on Television.

Many millennials like to watch their favorite shows and series from the comfort of their phones. Only 20% will sit down to watch programs from a television set at home.

14. The Average Millennial Checks Their Phone Once Every Hour of the Day.

Many youngsters habitually check to see what is going on with their phones. They do this on average, not less than once an hour.

15. As high as 79% of Young Adults are in the Habit of Going to Sleep with a Smartphone.

Holding a smartphone when about to fall asleep is a constant practice for 79% of millennials. 

16. About 84% of Gen Y and Gen Z Online Users have Social Media Accounts.

Up to 84% of young people have opened an account with social media sites like Instagram, Facebook and Twitter. 

17. Over 50% of Millennials Use the Internet to Get Information.

As many as 59% of young adults see the Internet as a source of information.

18. Up to 98% of Millennials Use Mobile Devices and Smartphones.

A large number of millennials, up to 98%, have either a smartphone or a mobile device in use. 

19. Up to 38% of Generation Y and Z Users Take Pride in Owning the Latest Electronic Device.

The latest electronic devices are in the hands of 38% of people who belong to Gen Y and Z. 

20. 68% of Young Adults Enjoy Using a Twofold Screen Desktop.

Marketers say that up to 68% of people in the United States use a twofold-screen desktop. 

21. A Smartwatch is Used by 44% of Those who Belong to Gen Y.

A recent study shows that 44% of people in Generation Y have a smartwatch.

Millennials Tech Usage Statistics

22. As Many as 73% of Generation Y Consumers Use Smartphones for Online Shopping.

Online shopping is done using a smartphone by as much as 73% of Generation Y consumers. 

23. Just About a Third of Millennials have Used Virtual Reality Once in their Lifetime.

Around a third of every generation of millennials have used virtual reality not less than once.

24. A Good Number of Millennials will Opt for an Apple iPhone.

Apple’s new releases, like the iPhone series, are very much sought after by most millennials. 

25. Up to 73% of Young Adults Think Technology has Greatly Improved their Lives.

The belief that technology has helped to balance work and family life is held by 73% of millennials.

26. Ad Blocking was Used by 33% of Persons Between 46 and 55 Years in the United Kingdom. 

Up to 33% of those aged 46 to 55 who used the Internet in 2020 used an ad blocker. During that period, 41% of people aged 15 to 25 did not use ad blockers.

27. Three of Every Four Millennials Use Messages to Connect with Their Loved Ones.

Millennials, like Gen Xers, enjoy sending messages to connect with others.

28. The Average Millennial will Spend up to 25 Hours on the Internet for Self.

Generation Y will likely spend an average of 25 hours surfing the Internet for personal gain.

Social Media and Millennials Statistics

29. As Many as 90% of Millennials Have a Fully Running Facebook Account.

Facebook, one of the most used social media sites, has up to 90% of millennials. 

30. Up to 90.4% of Generation Y Actively Use a Social Media Platform.

Social media platforms like Facebook are used by as many as 90.4% of young adults.

31. Millennials Mostly Use Facebook and YouTube for Social Engagements.

In a survey, 70% of millennials stated that Facebook and YouTube are their most used social media sites.

32. Advert Placements on Social Media Sites are Done by 44% of Millennials in the United States.

Getting gifts is why 44% of millennials in the United States post adverts on social media. 

33. 1 Out of Every Five Millennials Stops Using Brands with Dull Marketing Tactics.

Quite a good number of millennials will unfollow any brand with an annoying marketing approach. 

34. Up to 44% of Generation Y Have Some Trust in Adverts they See on Social Media.

As great as 44% of millennials throw caution to the wind, trusting strangers who pose as experts on social media. This behavior pattern has helped in no small way the activities of influencer marketers. 

35. As Many as 40% of Millennials Feel Closer to an Influencer than People in their Everyday Lives.

Seeing the activities of a favorite influencer makes 44% of millennials feel some form of connection. This, for some, is more than what they feel for the friends they have around them.

Millennials Customer Behavior Statistics

36. Not Less Than Once in a Lifetime will Millennials buy a Product Suggested by a Brand they Love.

About 50% of millennials buy a product simply because their beloved brand recommended it. This, for many, happens not less than once in their entire lifetime. 

37. A Millennial Spends an Average of $5,000 on Vacation Purchases.

Just 35% of millennials spend an average of $5,000 on a shopping spree when on a trip. 

38. As Many as 72% of Millennials Desire that Loyalty Programs be Taken up by their Favored Brand.

Up to 72% of young adults would love to see their favored brand start a loyalty program.  

39. Just 31% of Millennials will Accept Purchasing a Three-star Brand. 

A 3-star rating makes 31% of millennials purchase a product from a brand. This shows that many people in this group will opt for highly-rated products.

40. Placing Adverts is Something that 79% of Millennials Consider Very Important. 

As many as 79% of millennials consider advertisement the backbone of any brand’s survival. 

41. Up to 60% of Young Adults Remain Loyal to a Brand for a Long Time.

Just 60% of millennial consumers in a survey stated being loyal to a brand for at least ten years.

42. The Social Image and Brand Value of 57% of Female Millennials Affect the Purchase.

57% of young female adults think that social image and brand value decide whether a product should be bought.

43. 33% of Millennials’ Spending Habits have Risen Since the Pandemic’s End.

Online purchases have risen for 33% of millennial consumers after the pandemic.

44. Around 62% of Generation Y Increased their Viewing of Streaming Platforms.

There has been a rise in the amount of content viewed across all streaming platforms after the pandemic. Up to 62.5% of millennials started watching more content on streaming sites and social media.

45. A Hand Sanitizer was the First Call of Purchase for 57% of People During the Pandemic.

Only 57% of people could buy hand sanitizer throughout the pandemic.

46. The Spread of the COVID-19 Virus Made 34% of Generation Y Look Toward Online Purchases.

With the pandemic came a rise in the volume of online purchases by millennial consumers. Up to 34% during the virus spread through online purchasing. 

Millennials Purchasing Habits Statistics

47. Up to 40% of Millennials Habitually Read Brand Reviews Before Purchasing.

It is the habit of 40% of young adults to look at brand reviews before purchasing.

48. 50% of Millennial Consumers Use the Internet to Search for Businesses Around Them.

The Internet is handy for 50% of millennials searching for local businesses.

49. As Many as 87% of Millennials Buy Items they had no Plan for Beforehand.

Buying things right on the spot without prior planning is the way of life for 87% of millennials. 

50. A Pleasing Customer Experience is Why 60% of Young Adults are Loyal to a Brand.

For 60% of millennials, brand loyalty is when a brand delivers top-notch service.

51. Up to 51% of People will go Around Stores to Know the Price of a Product Before Buying.

For 51% of consumers, buying a product will mean asking for its price from many stores.

52. Millennials Make Up Only 38% of Home Shoppers in the United States.

Just 38% of home shoppers in the United States can be said to be millennials. 

53. Many Young Adults Spend an Average of $281 on Groceries Monthly.

Each month of the year, a millennial spends an average of $281 on groceries alone. 

54. Up to 39% of Millennials will Make Mobile Payments When Purchasing Products Online.

Making payments for online shopping after a purchase suits 39% of millennial consumers.

55. Marketers Think that 38% of Generation Y Like to Buy Eco-friendly Products.

Eco-friendly products come first place for 38% of young adults today. This stems from the great awareness created all over the world about the safety of these products.

56. As High as 55% of Millennials Will Stick with Great Quality Brands Over Price.

The first thing 55% of consumers look for before making a purchase is the quality of the product, not its price.

57. Up to 84% of Generation Y States have Been Drawn to Engaging Content.

User-generated content attracts the interest of as many as 84% of young adults. 

58. 70% of Buyers will Most Likely Trust Video Marketing Brands.

Getting the interest of shoppers takes more effort than you can imagine. This explains why 70% of shoppers are attracted to brands that use video marketing as an advertising tool. 

59. A Personalized Ad Gets 70% of Millennials to Pick Interest in Products from a Brand.

Tailored adverts are how 70% of millennials are moved to buy products.

60. Two in Every Three Millennials View Promotional Emails as the Best Way of Advertising a Product.

A promotional email prompts 2 of every three millennials to look at what a product offers.

Conclusion 

The facts are clear: Millennials enjoy getting things by swiping a finger on their phone screen. This generation enjoys getting the latest tech gadgets like the much-loved Apple iPhone series. They are always looking for better and easier ways to get things done in the shortest possible time.

Marketers and brand influencers are in the same vein in the search for new ways to get the attention of millennials, often achievable through the online platforms they visit most. Since millennials live in a fast-paced world with constant tech advancements, brands must find ways to remodel their reach-out options. From video marketing to promotional emails, the list goes on and on.

FAQs

References

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Generation Z is known for its liveliness, smartness, and interaction with tech. The US Census Bureau estimates that Gen Z makes up about 20% of the US population as of 2023. They are between Millennials, who are gradually advancing in age, and Generation Alpha, who are hardy old enough to make personal decisions. This age group is the sure target for most companies in different industries.

Most of these companies create their marketing strategies to fit the age set of their major clients. Some are based on the internet, so young people become more interested. There are many other facts about Generation Z and marketing that you need to know. This article has the major must-know Generation Z marketing statistics, so read on to learn more.

Statistics of Generation Z Demographics

1. Almost Half of Gen Z are Either Immigrants or Their Parents.

Reports show that, in the search for greener pastures, most Gen Z individuals have fled their countries for where they think is better. This number tends to increase in the years to come.

2. The Younger Generations Make Up About 40% of the Consumers in the US.

According to the records we gathered from most US companies, young people patronize them even more. Combined, this group consumes 40% of United States produce.

3. In the US, Whites Comprise 51% of Young People.

A result of a survey shows that there are more White youths than Hispanics in the US. About 51% of the youths in the country are whites, and about a quarter, which is 25%, are Hispanic.

4. About 33% of Consumers in the World are Gen Z.

One of every three customers that most organizations do business with was born between 1997 and 2012. This makes them between the ages of 11 to 26 and the most condescending set in the world.

Statistics of Generation Z and Technology

5. Up to 69% of Teenagers Think Online Ads are Annoying.

Most teenagers would do anything to skip ads, block them, or look away when they come on. They think the pop-ups waste their time because of their short attention span.

6. In the UK, the Average Gen Z Fellow Spends Over 10.6 Hours Online Daily.

This set reportedly spent the most time online in 2022; the range went up in 2023. The UK internet analytics show that the hours youth spend online are higher than that of millennials.

7. Over 74% of Teenagers Stay Online in Their Free Time.

In the world, the highest number of cyberspace users are teenagers. The report states that 74% go online at every chance, including most of their free time.

8. About 28% of Teenagers Worldwide Learn New Things From the Internet Daily.

As the days go by, new things surface in cyberspace. Because of how many teenagers visit there, they learn these things quickly.

9. The Average Generation Z Fellow Who Uses the Internet Watches Videos for 23 Hours Weekly.

Videos are one of the most interesting parts of the Internet, and young people spend hours digesting them. They spend at least 3.3 hours on them daily, or over 23 hours weekly.

Gen Z Device Ownership Statistics

10. In the US, Over 15 Million Teenagers Own Smart Wearables.

The general usage of smart wearables has increased, and teenagers play a big part in it. It is not a myth that over 15 million of them in the US own smartwatches and other wearables.

11. About 57% of Teenagers Worldwide Use a Desktop.

Desktops are rampant in the world today. Teenagers use many for online activities, watching movies, and playing games.

12. Over 25% of Gen Z Fellows Own a Gaming Console.

More Generation Z people play games than other age groups. Still, only about 25% of them own a console for games.

13. About 83% of Generation Z Fellows Own a Laptop.

Laptops have many important functions in modern-day life and are a firm requirement for many jobs today. With this, almost all the Gen Z people have one and operate it like a pro.

14. Of Every Boomer, About 66% of Them Own iPhones.

The use of iPhones is increasing rapidly, especially among young people. As many as 66% of Zoomers own one, and the remaining plan to own one.

15. Generation Z Uses iPhone, Samsung, and Huawei More Than Other Smartphone Brands.

Younger citizens’ main smartphone requirements are great camera quality and device speed. They also want a smartphone with much functionality. iPhones, Samsung, and Huawei offer all of these, which is why they are in high demand and at the top of the list.

16. The Apple Brand has the Loyalty of Nearly 95% of Gen Z Consumers.

Many young people are loyal to Apple’s brand of devices, defending their quality and features. However, many don’t even own any device from the company.

17. Most People in the Generation Group Game With Their Phones Than With Any Other Device.

It is not a myth that gaming consoles offer the best gameplay. However, research shows that more people in this age group use mobile devices because of consoles’ availability and high cost. 

18. Of all Zoomers, Over Half Consider Smartphone Camera Quality a Critical Factor in Getting One.

There are many things to look out for when buying a smartphone. However, in a survey, over half of the bloomers say that camera quality is the most important.

19. Three out of Every Four Teenagers Say they got their First Smartphone Between the Ages of 13 and 16.

For the millennial and older age group, age 13 to 16 is too early to get a smartphone. However, recent research has shown that this is different for teenagers, as over three-quarters of them got their first smartphones at that age.

Gen Z Tech Adoption Statistics

20. About 22% of Generation Z Fellas Indicate that they Would Use Voice Assistants.

With technology, young people no longer have to do some things manually. With the help of voice assistants, you can operate most tech devices just by talking, which is why they use it.

21. Of all the Zoomers, 66% Create Websites with WordPress.

Most people in this age group don’t use the regular website design method. The record shows that they use the easiest means: WordPress.

22. About 37% of Zoomers Receive One to Five Emails Daily, and 5% of Gen Z Receive Over a Hundred Daily.

There is hardly a reason to doubt that the youth get more emails than millennials. They engage in more online activities, which increases the rate at which they get reminders and update emails.

23. 30% of Teenagers have Expressed their Belief that Technology is the Solution that the World Needs

Although many other people worldwide believe technology is the way forward for sorting out issues, this number also includes 30% of the teenagers who participated in the survey. The other 70% think the world challenges have other solutions.

24. About 31% of Young Internet Users do not Fear Sharing Personally Sensitive Data Online.

Guardians and parents have become cautious about how children access the Internet. This is because of the increasingly sensitive data that young people post.

25. Over 52% of Zoomers Want to Use Virtual Reality for Entertainment.

Since virtual reality games and others came into existence, Zoomers have been using them more than other age groups. Over half (52%) have expressed their intentions to use the tech.

26. Smartphones are the Payment Means for About 32% of Generation Z Fellas.

Research has shown that Gen takes the implementation of cashless policies more seriously than other age groups. About 32% of them pay for goods with their smartphones, some use bank cards, and others pay with cash.

27. 43% of the Young Cohort Believe that One of the Essential Things a Household Should have is Smart Home Devices.

Smart home devices are important for the safety and ease of appliance navigation. However, young people care about it more than older citizens.

Gen Z Tech Usage Statistics

28. Over Half of Zoomers Own and Use More Than One Device at a Time.

Due to most Zoomers’ love for gadgets, research has shown that about 66% use two at once. Some of the other 44% want to join in but cannot afford it, and others are not intrigued.

29. Of Gen Z, 91% go to Bed with Their Smartphones by Their Side.

Most young cohorts use their phones at night to surf social media, work, or connect with friends. Therefore, it makes it easy for them to sleep off with devices by their side.

30. 71% of the Age Group Watch Videos on their Smartphones.

Since smartphones are handy, unlike laptops and TVs, over half of the age group uses them to watch videos. Meanwhile, the other 29% use their computer and TVs for bigger screen purposes.

31. One out of Every Five Teenagers Recycles Electronics.

Not many teenagers believe in recycling things. This is why a survey shows that only one of every five teenagers recycles electronics. This makes 20% of them.

32. The Percentage of Zoomers who Access Social Media with their Mobile Devices is 51.

A survey revealed that about 51% of young adults use social media with their mobile devices. They claim that it is easier and faster.

33. More Teenagers Prefer to Use Smartphones than Desktops.

Recent research shows that about 75% of teenagers would rather use their phones than desktops. Some factors that sponsor this are seamless usage and mobility.

34. 91% of Zoomers say that the Technology Some Companies use can Affect their Employment Decision.

Some people in the age group filled out our questionnaires. Accumulating the result, we discovered that almost all of them think technology affects the employment decisions of many companies. They say some technologies will make some people go jobless and others employed.

Digital Habits of Generation Z Cohort Statistics

35. Websites that Load Over 5 Seconds Lose 60% of their Teenage Clients.

The attention span of most teenagers is short, so they get impatient and leave things that are delayed. With this, website owners reported losing more of their teenage clients when a network glitch occurs and a page takes over 5 minutes to load.

36. Over 73% of Gen Z Stay in Touch With their Friends and Families Through Messaging Apps.

The report shows that many young adults spend more time on their devices than with friends. However, 27% of them still prefer to hang out with family and friends physically.

37. Only 41% of Zoomers Worry About the Time they Waste Online.

Not many Zoomers care about the time they waste online. 59% prefer to stay online, even if they have nothing to do.

38. Millennials Take Four Seconds to Evaluate the Content, Half of What Gen Z Spends.

Research shows that Gen Z takes more time to evaluate content than Millennials. They spend 8 seconds evaluating content.

39. 45% of Teenagers are Online Almost Constantly.

For work, social media, connecting with people, and more, 45% of teenagers spend 90% of their time online. Only about 55% regulate the time they spend online.

40. About 31% of Gen Z Fellas have a Somewhat Digital Addiction.

More Gen Z has digital addiction compared to millennials. 31% of the younger age group and 25% of millennials are in this addiction category.

41. 24% of Teenagers say they Won’t be Comfortable Going an Hour Without Checking the Internet.

Internet addiction is more common among young people. Research shows that over 24% of them can’t go an hour without access to the Internet, and many others cannot go a day without it. Only 8% can stay offline for a day and not feel uncomfortable.

Marketing Statistics of Generation Z

42. 60% of Generation Z Struggle to Balance Their Work Life.

Due to the constant distractions this age cohort experiences, they struggle to maintain a steady work balance. Their work ethics are not strong enough to make them as effective as they should be.

43. The Number of Hours that an Average Zoomer Spends Online in One Day is 8 Hours.

Of the 24 hours, records show that many young people spend over 8 hours online. Then, they spread the remaining time of the day across different activities.

44. About 58% of Younger US Citizens Trust the Military and Local Government.

The military and local government usually mostly show up for people in the US when the need arises. This is why people in this age group trust them so much.

45. Only 37% of People in this Age Group are Interested in Travelling.

The interests of individuals in this group differ. According to a survey, about 37% want to travel, and 70% strive to make money and ensure stable careers.

46. Experts say About 37% of Gen Z will Work in the Healthcare Sector After Graduation.

According to experts in the age analysis sector, about 37% of Zoomers will fall back to working in the healthcare industry. It is the least industry that allows people to enrol by all means.

47. 72% of the Cohort says Healthcare is Their Number One Political Issue.

People born between 1928 and 1945 used to have economic stability as the number one political issue. Time passed, and this was no longer an issue as healthcare became a bigger threat. The record shows that younger citizens think more about their health challenges than financial ones.

48. In the US, Generation Z Fellas Focus More on Healthcare Benefits, Salary, and Security.

Due to the constant rise of insecurity, health challenges, and financial instability, youths in the US focus more on these things. Research shows that about 70% of them pay attention to these aspects and expect improvements.

49. About 98% of Youth in the World Own a Smartphone.

Smartphones are handy and easier for most young people, so most own them for work. Others have them to connect to the online world because their peers have them, too.

50. In Ten Years, Generation Z will Make up a Third of the Workforce in the World.

Experts in this study said Generation Z will make up a major part of the world workforce. Considering the growth rate of the cohort, the prediction will come true.

51. Most Zoomers Stay on Their Smartphones for at Least Five Hours Daily.

Research shows that about 55% of Zoomers spend about five hours daily on their smartphones. Some do this for work, to connect with friends, stay on social media, play games, or watch movies.

Statistics of Generation Z and Social Media

52. Amongst Zoomers, Facebook is the Fourth Most Used Platform.

Although Facebook is the world’s number one social media platform, it is the fourth most used by youth. They use other social media platforms more.

53. About 52% of the Cohorts Use Social Media as their Number One Means to Discover Brands.

Studies have shown that most young citizens don’t get brand updates from websites, billboards, and other means. They get them from social media because they spend most of their time there.

54. Three of Every Four Gen Z Fellas Keep Up with Celebrities Through Social Media.

Over half of the cohort used this means to keep up with their favourite celebrities. This is because there is hardly any other platform on which celebrities post their lives.

55. Over 61% of People in this Age Group Use YouTube and Instagram Saily.

Most people in this age group spend time on YouTube and Instagram daily for research purposes, entertainment, and fun. The sites have entertaining and educative content to fit users’ specifics.

56. The Average Time that Gen Z Spends on Social Media Daily is About 3 Hours.

Over the years, social media has evolved to be even more interesting. Most young people spend an average of 3 hours switching from one platform to another.

57. About 55% of Youths Claim they are More Creative and Productive Online than Offline.

Cyberspace is broad and has much to offer. It allows people to explore their creativity, and most youths have discovered theirs in it.

58. Many People Share Their Creative Crafts Online Through Social Apps.

Since most youths admitted to being more creative online, they have made the space their trusted means to share their works. About 56% of them trust this as the best means.

59. The % of People in the Age Group who Believe that Social Media Helps them Stay Connected with Friends is 81%.

Although social media now promotes business and is a means to earn for most people, it has other uses. The original purpose of the platforms was to connect with friends and get entertainment, and 81% of youths still use them that way.

60. 90% of Teenagers have Used Snapchat at Least Once.

Analytics show that young people are more on Snapchat than older citizens. Almost all of them have used the app at least once.

61. Three-quarters of Teenagers Admit that they Follow at Least One Influencer on Social Sites.

More teenagers make up the entire followers of influencers online than millennials. They love the content these influencers feed them, so three of four follow at least one.

62. Zoomers Make up 60% of the Entire TikTok Users.

According to TikTok analytics, 40% of the people on the app are millennials and other age groups. However, more Zoomers crowd the site, as it records that they make up 60% of its users.

63. Instagram is The Number One App for Following Influencers for 41% of Teenagers.

Records show that only 16% of this cohort use Facebook to keep up with influencers and bloggers. Meanwhile, more (41%) use Instagram for the same purpose because these Influencers are active there.

64. More Youths Stop Using Facebook Every Year.

From research, we have found that the number of Facebook users drops slightly every year among youths. Most of them claim the app doesn’t give them what they want.

Statistics of Gen Z Consumer Behavior

65. 43% of Young Adults Regularly Submit Product Reviews Dutifully.

Like it’s an obligation, most young adults often submit product reviews. About 43% say they do this because they want to return to the brand and experience a better service.

66. During a Purchase, 82% of Teenagers Buy by Recommendation.

It is safe to say that many teenagers don’t have a mind of their own when they are buying a product. They take recommendations from family, friends, and anyone they think knows better.

67. With Messages’ Help, 60% of the Age Group Would like to Stay in Touch with Brands.

People in this group value communication with brands, as it helps them create personal connections. This, in a way, makes them love the brand and want to patronize it more. 

68. 62% of Zoomers Buy Products Because an Online Influencer Recommended Them.

Many Zoomers have grown to idolize influencers enough to buy whatever they recommend. Records have it that about 62% of them are on this ship.

69. Loyalty Programs and Coupons have Significant Value and Appeal to 65% of Generation Z Customers.

Brands report that more Generation Z fellas make up more customers using their coupon codes for discounted service. Only about 35% of them don’t feel the need to use them.

70. About 66% of Teenage Shoppers Look for Product Quality When Choosing a Brand.

The quality of certain products and services appeals to teenagers who want to pick a brand to patronize. They trust brands with quality products for steady shopping.

71. ‘Out of Stock’ Annoys about 65% of Gen Z Shoppers when Purchasing Products Online.